{"id":10228,"date":"2022-09-12T20:32:25","date_gmt":"2022-09-12T20:32:25","guid":{"rendered":"https:\/\/zenmedia.com\/?p=10228"},"modified":"2025-03-25T19:07:16","modified_gmt":"2025-03-25T19:07:16","slug":"media-pitch","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/media-pitch\/","title":{"rendered":"How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)"},"content":{"rendered":"\n

Getting (and holding) the attention of content creators\u2014especially high-caliber ones\u2014is a feat. And that feat must be accomplished for successful PR outreach. A study by Muck Rack<\/a> found that 34% of PR professionals say finding and interacting with journalists is one of their biggest challenges. While challenging, it certainly isn\u2019t impossible. <\/p>\n\n\n\n

But to write successful media pitches\u2014ones that get your brand featured in top-tier publications and shows\u2014you need to understand what is newsworthy, how to identify the best angle to your topic, and become familiar with the things journalists, editors, and podcasts look for most in a pitch. <\/p>\n\n\n\n

What is PR outreach? <\/h2>\n\n\n\n

PR outreach is a form of marketing that helps you get your brand in front of the right people. It involves promoting (pitching) information about your products and services to journalists, bloggers, and people with influence in your industry, aiming to get press coverage and brand mentions.<\/p>\n\n\n\n

How to Write a Killer Media Pitch<\/h2>\n\n\n\n

The first thing you have to do is tell the reporter what’s so newsworthy about your topic. You may have a great story, but if it’s not something that will be of interest to their publication or podcast, it won’t make much difference. Explain why writing about your company would be mutually beneficial for both parties involved. Imagine every pitch recipient will ask, \u201cWhy should I care about what you’re doing? How will my readers benefit from reading about it?\u201d <\/p>\n\n\n\n

You need a clear, compelling answer. <\/p>\n\n\n\n

Related reading: <\/em><\/strong>6 Common Mistakes B2B Brands Make When Pitching Media <\/em><\/a><\/p>\n\n\n\n

\"media<\/figure>\n\n\n\n

What do journalists, editors, and podcasters want in a media pitch?<\/h2>\n\n\n\n

Keep it short. <\/strong><\/h3>\n\n\n\n

The key to a good media pitch is brevity, so make sure you get to the point quickly and clearly. Online journalists are often bombarded with pitches from PR professionals and influencers, so they need to be able to read through yours and understand the key points quickly\u2014if you send a wall of text, expect your pitch to get pitched\u2014into the trash, that is.<\/p>\n\n\n\n

This is one of the most common mistakes people make when writing their first pitch. They assume that because they’re excited about a story, everyone else will be as well. They also think that if they share every last detail about their product or service in the first paragraph, it won’t come off as salesy or self-promotional (it does). This can lead them to include all sorts of superfluous details about their company’s history and background\u2014which gets off track and bores your reader. <\/p>\n\n\n\n

Related reading: <\/strong>How To Make Boring Company News Into a Press-Worthy Story<\/a><\/em><\/p>\n\n\n\n

Personalize your pitch. <\/strong><\/h3>\n\n\n\n

People want to connect with people. If you send the same email pitch to every reporter, a robot might as well have done it. Show your pitch recipients that you\u2019ve done your research on them by pitching topics they regularly cover but with a new angle or development. Now, don\u2019t cyberstalk anyone and mention, \u201cSay hello to Jerry, your pit-bull-terrier mix for me!\u201d in your first email. That\u2019s\u2014just creepy. But you can reference articles, episodes, or content they\u2019ve created that shows they are a good fit for your pitch. <\/p>\n\n\n\n

The key is to show them that you\u2019ve paid attention to their interests and invested time in reading their previous work. In a pile of press releases, personalization stands out. <\/p>\n\n\n\n

Related reading: <\/strong>How to Get Your B2B Tech Brand Tier 1 Press<\/a><\/em><\/p>\n\n\n\n

Add visuals. <\/strong><\/h3>\n\n\n\n

Data<\/a> shows that journalists want infographics and data visualizations, and don\u2019t forget the rise in video popularity. Journalists aren\u2019t immune to trends, and it is likely that a unique video pitch will get noticed. However, if there are strict rules for pitch submissions, be sure to follow those before going overboard on design elements. Seriously, sometimes a simple infographic with valuable data is more than enough. <\/p>\n\n\n\n

Don\u2019t oversell.<\/strong><\/h3>\n\n\n\n

It\u2019s easy to get caught up in the excitement of your company\u2019s news and let your enthusiasm overflow, but journalists don’t want a sales pitch. Instead, their goal is to find a story that will interest their readers, so they need information without being bombarded by marketing speak. <\/p>\n\n\n\n

Instead of relying on your sales language, find strong support for your messaging in compelling stories and intriguing statistics. How does the research you\u2019ve done impact the publication\u2019s audience? What about your new collaboration or groundbreaking innovation\u2014is it meaningful to the listeners, readers, watchers, etc.? <\/p>\n\n\n\n

Tell a story that catches their interest. Grab their attention with an eyebrow-raising stat. But be genuine about it, not salesy and promotional. <\/p>\n\n\n\n

Related reading: <\/em><\/strong>PR Checklist Proven to Maximize Results <\/em><\/a><\/p>\n\n\n\n

Send exclusive content.<\/strong><\/h3>\n\n\n\n

Content creators of all kinds love exclusive content. It draws an audience in before any other publication gets a chance. It\u2019s a big deal to break news when the news is interesting to their audience. While this is a great PR strategy<\/a> when you want to swing big with a really influential pitch, don\u2019t offer exclusive content constantly, or you\u2019ll be like the boy who cried wolf. <\/p>\n\n\n\n

As with any other kind of PR, some companies will offer exclusivity in exchange for coverage\u2014but again, this should be part of an overall PR campaign<\/a> rather than something you just start doing randomly because you feel like it might help out at some point down the road.<\/p>\n\n\n\n

Build rapport (before pitching).<\/strong><\/h3>\n\n\n\n

Building rapport with the person you are pitching is key to getting their attention and having them write about you. This can be as simple as retweeting their stories every so often, commenting on new posts, and engaging with them on social media. Of course, it is beneficial if you\u2019ve actually met the person you\u2019re pitching to, but in our ever-evolving digital world, that\u2019s not always possible. Connections can be transcontinental.<\/p>\n\n\n\n

Again: Don\u2019t be a creeper and badger them about Jerry, their pitbull-terrier mix. Your rapport should be tied to the business relationship you wish to develop. <\/p>\n\n\n\n

Be friendly but professional. <\/strong><\/h3>\n\n\n\n

This is especially important when reaching out to journalists and reporters because they can receive upwards of 30 pitches a day, so they need you to be concise and clear in your message. The last thing they want is someone who is rambling on about their product or service for several paragraphs before even mentioning what it does (or why it matters). So yes, be kind. Be personal, but keep it all professional. (Remember, leave Jerry out of this!) <\/p>\n\n\n\n

Related reading:<\/strong> Is Your PR Agency Getting You Enough Coverage?<\/a><\/em><\/p>\n\n\n\n

Be patient and persistent (but not annoying). <\/strong><\/h3>\n\n\n\n

You may only get one shot at reaching out, so make sure that all of the information provided in your pitch is relevant enough for them to consider writing about it\u2014and make sure to adhere to the follow-up instructions (if any were provided). <\/p>\n\n\n\n

Many journalists and podcasters are bombarded with pitches, so following up on something they deemed uninteresting will only clutter their inboxes. That said, because of their full inboxes, it\u2019s also possible that a great pitch was buried, and they\u2019d love to be reminded about it. The key here is to respect their preferences. Some journalists ask you to only follow up once, others may indicate a time frame after which you may follow up, i.e. \u201cPlease allow a full week to pass before following up.\u201d The information on your target\u2019s preferences is usually available in their bios on social media or whichever platform they use to manage outreach.   <\/p>\n\n\n\n

PR outreach is a core part of any marketing plan. Between 25 and 40%<\/a> of website traffic and lead generation come from earned media<\/a>\u2014and that doesn\u2019t count the leads that will come with social amplification of the press hit. If you\u2019d like to see your brand land media appearances and company mentions, reach out<\/a>. We\u2019d love to help. <\/p>\n","protected":false},"excerpt":{"rendered":"

To write successful media pitches\u2014ones that get your brand featured in top-tier publications \u2014you need to understand what is newsworthy, how to identify the best angle to your topic, and become familiar with the things journalists look for most in a pitch.<\/p>\n","protected":false},"author":10,"featured_media":10230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","footnotes":""},"categories":[641],"tags":[701,41,651,640],"class_list":["post-10228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-b2b-public-relations","tag-business-marketing-strategies","tag-media-pitch","tag-public-relations"],"acf":[],"yoast_head":"\nHow To Write a Killer Media Pitch (+Free Template) - Zen Media<\/title>\n<meta name=\"description\" content=\"What makes a media pitch newsworthy? Learn how to write a media pitch that catches journalists\u2019 attention and wins you press coverage here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zenmedia.com\/blog\/media-pitch\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Noorman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/\"},\"author\":{\"name\":\"Megan Noorman\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/8d48b7b7143140c5835392df22822078\"},\"headline\":\"How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)\",\"datePublished\":\"2022-09-12T20:32:25+00:00\",\"dateModified\":\"2025-03-25T19:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/\"},\"wordCount\":1366,\"publisher\":{\"@id\":\"https:\/\/zenmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg\",\"keywords\":[\"B2B public relations\",\"business marketing strategies\",\"media pitch\",\"public relations\"],\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/\",\"url\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/\",\"name\":\"How To Write a Killer Media Pitch (+Free Template) - Zen Media\",\"isPartOf\":{\"@id\":\"https:\/\/zenmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg\",\"datePublished\":\"2022-09-12T20:32:25+00:00\",\"dateModified\":\"2025-03-25T19:07:16+00:00\",\"description\":\"What makes a media pitch newsworthy? Learn how to write a media pitch that catches journalists\u2019 attention and wins you press coverage here.\",\"breadcrumb\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zenmedia.com\/blog\/media-pitch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage\",\"url\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg\",\"contentUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg\",\"width\":1410,\"height\":608,\"caption\":\"the ultimate guide to writing a media pitch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zenmedia.com\/blog\/media-pitch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Public Relations\",\"item\":\"https:\/\/zenmedia.com\/blog\/category\/public-relations\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zenmedia.com\/#website\",\"url\":\"https:\/\/zenmedia.com\/\",\"name\":\"Zen Media\",\"description\":\"B2B Marketing and PR Agency for B2B Brands\",\"publisher\":{\"@id\":\"https:\/\/zenmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zenmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zenmedia.com\/#organization\",\"name\":\"Zen Media\",\"url\":\"https:\/\/zenmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg\",\"contentUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Zen Media\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZenMediaGroup\/\",\"https:\/\/x.com\/WeAreZenMedia\",\"https:\/\/www.linkedin.com\/company\/wearezenmedia\/\",\"https:\/\/www.instagram.com\/zenmediagroup\/\",\"https:\/\/www.youtube.com\/@zenmediaofficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/8d48b7b7143140c5835392df22822078\",\"name\":\"Megan Noorman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da586e1d373ebea3c0452996dbdd13e4aea6f00b3950f42461573ae80c69d5f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/da586e1d373ebea3c0452996dbdd13e4aea6f00b3950f42461573ae80c69d5f4?s=96&d=mm&r=g\",\"caption\":\"Megan Noorman\"},\"description\":\"With over a decade of experience in content development, strategy, and delivery, Megan oversees Zen Media\u2019s content team. Because content sits at the center of any marketing campaign, Megan touches just about every project at Zen Media\u2014doing everything from correcting punctuation to mapping out multi-asset marketing campaigns. Outside of content marketing, Megan\u2019s background includes teaching college English courses, designing and developing corporate training programs, speech writing, script writing, grant writing, fiction, creative nonfiction, and beyond. This multi-faceted background, all grounded in content marketing, writing, and development, enables her to approach assignments from a variety of perspectives. Megan is used to leading dispersed teams, having led teams in Chicago, IL, Columbus, OH, and Gurgaon, India, among others. She thrives in Zen\u2019s fully remote environment, and is an expert at collaborating digitally\u2014though she is always ready to make a trip to visit team members and clients in person.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/megannoorman\/\"],\"url\":\"https:\/\/zenmedia.com\/blog\/author\/megan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Write a Killer Media Pitch (+Free Template) - Zen Media","description":"What makes a media pitch newsworthy? Learn how to write a media pitch that catches journalists\u2019 attention and wins you press coverage here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zenmedia.com\/blog\/media-pitch\/","twitter_misc":{"Written by":"Megan Noorman","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#article","isPartOf":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/"},"author":{"name":"Megan Noorman","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/8d48b7b7143140c5835392df22822078"},"headline":"How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)","datePublished":"2022-09-12T20:32:25+00:00","dateModified":"2025-03-25T19:07:16+00:00","mainEntityOfPage":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/"},"wordCount":1366,"publisher":{"@id":"https:\/\/zenmedia.com\/#organization"},"image":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage"},"thumbnailUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg","keywords":["B2B public relations","business marketing strategies","media pitch","public relations"],"articleSection":["Public Relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/","url":"https:\/\/zenmedia.com\/blog\/media-pitch\/","name":"How To Write a Killer Media Pitch (+Free Template) - Zen Media","isPartOf":{"@id":"https:\/\/zenmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage"},"image":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage"},"thumbnailUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg","datePublished":"2022-09-12T20:32:25+00:00","dateModified":"2025-03-25T19:07:16+00:00","description":"What makes a media pitch newsworthy? Learn how to write a media pitch that catches journalists\u2019 attention and wins you press coverage here.","breadcrumb":{"@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zenmedia.com\/blog\/media-pitch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#primaryimage","url":"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg","contentUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/09\/9.12-How-to-write-media-pitches-zen-blog__Mesa-de-trabajo-1-copia.jpg","width":1410,"height":608,"caption":"the ultimate guide to writing a media pitch"},{"@type":"BreadcrumbList","@id":"https:\/\/zenmedia.com\/blog\/media-pitch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Public Relations","item":"https:\/\/zenmedia.com\/blog\/category\/public-relations\/"},{"@type":"ListItem","position":2,"name":"How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)"}]},{"@type":"WebSite","@id":"https:\/\/zenmedia.com\/#website","url":"https:\/\/zenmedia.com\/","name":"Zen Media","description":"B2B Marketing and PR Agency for B2B Brands","publisher":{"@id":"https:\/\/zenmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zenmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zenmedia.com\/#organization","name":"Zen Media","url":"https:\/\/zenmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg","contentUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg","width":"1024","height":"1024","caption":"Zen Media"},"image":{"@id":"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZenMediaGroup\/","https:\/\/x.com\/WeAreZenMedia","https:\/\/www.linkedin.com\/company\/wearezenmedia\/","https:\/\/www.instagram.com\/zenmediagroup\/","https:\/\/www.youtube.com\/@zenmediaofficial"]},{"@type":"Person","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/8d48b7b7143140c5835392df22822078","name":"Megan Noorman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da586e1d373ebea3c0452996dbdd13e4aea6f00b3950f42461573ae80c69d5f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da586e1d373ebea3c0452996dbdd13e4aea6f00b3950f42461573ae80c69d5f4?s=96&d=mm&r=g","caption":"Megan Noorman"},"description":"With over a decade of experience in content development, strategy, and delivery, Megan oversees Zen Media\u2019s content team. Because content sits at the center of any marketing campaign, Megan touches just about every project at Zen Media\u2014doing everything from correcting punctuation to mapping out multi-asset marketing campaigns. Outside of content marketing, Megan\u2019s background includes teaching college English courses, designing and developing corporate training programs, speech writing, script writing, grant writing, fiction, creative nonfiction, and beyond. This multi-faceted background, all grounded in content marketing, writing, and development, enables her to approach assignments from a variety of perspectives. Megan is used to leading dispersed teams, having led teams in Chicago, IL, Columbus, OH, and Gurgaon, India, among others. She thrives in Zen\u2019s fully remote environment, and is an expert at collaborating digitally\u2014though she is always ready to make a trip to visit team members and clients in person.","sameAs":["https:\/\/www.linkedin.com\/in\/megannoorman\/"],"url":"https:\/\/zenmedia.com\/blog\/author\/megan\/"}]}},"_links":{"self":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts\/10228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/comments?post=10228"}],"version-history":[{"count":0,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts\/10228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/media\/10230"}],"wp:attachment":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/media?parent=10228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/categories?post=10228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/tags?post=10228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}