{"id":1308,"date":"2016-08-14T00:00:00","date_gmt":"2016-08-14T00:00:00","guid":{"rendered":"https:\/\/zenmedia.go4wordpress.com\/2016\/08\/14\/51-online-marketing-tactics-that-get-results\/"},"modified":"2024-07-01T07:04:53","modified_gmt":"2024-07-01T07:04:53","slug":"51-online-marketing-tactics-that-get-results","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/51-online-marketing-tactics-that-get-results\/","title":{"rendered":"51 Online Marketing Tactics That Get Results"},"content":{"rendered":"

Here\u2019s the thing, you guys. Every business is different, and the online marketing strategies that work for one company may not suit the goals of another and vice versa. (That\u2019s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Zen Media!) So, to help out as many businesses as we can in one fell swoop, we\u2019ve compiled this huge, humongous, <\/span>gigantic<\/span><\/i> list of 51 online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good for your business.<\/span><\/p>\n

Again, not every tip will work for every business, so choose wisely. Take your company\u2019s resources into consideration when planning your online marketing strategies, so you are only taking on as much as you can reasonably handle. Keep your business goals in plain sight the whole time, so that each and every marketing tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results.<\/span><\/p>\n

1. Write a blog.<\/h2>\n

Having fresh content on your business website is a must for SEO purposes \u2013 and offering useful information for your customers will establish you as an authority in your field. Your website is the online face of your business, and it\u2019s important to keep it fresh with new content to entice customers and improve your SEO ranking.<\/span><\/p>\n

Customers want to know that they can trust you with their business and that you\u2019ll be able to provide them with the information and services they need. By regularly publishing new blog posts, articles, and other types of content, you\u2019ll show your customers that you\u2019re always keeping up with the latest trends and that you\u2019re committed to providing them with the best possible service.<\/span><\/p>\n

Related read:<\/i><\/b> The Benefits Of Blogging For Your Business<\/span><\/i><\/a><\/p>\n

2. Make a podcast.<\/h2>\n

Podcasts provide the opportunity to connect with customers using your voice, which can help them feel that they know you better. And if you make them interesting, you\u2019ll get repeat visitors. Once you\u2019ve set out and created your podcast, the real work begins with trying to successfully market it to your target audience.<\/span><\/p>\n

First and foremost, get active on social media. You should carefully craft your bio and links to your social channels so when people discover your page, they have an idea of what kind of person or business you are and the kind of topics you cover in your podcast.<\/span><\/p>\n

3. Write an email newsletter.<\/h2>\n

Writing an email newsletter is a great marketing tactic to keep yourself in front of customers and visitors while also promoting the latest happenings surrounding your business. You can use your email newsletter to send out a teaser for a new blog post or even to promote a new product or service. You can also use email newsletters to send out announcements, updates, or anything else you think your audience would be interested in.<\/span><\/p>\n

Here are a few ways you can go about creating personalized email content for your customers:<\/span><\/p>\n

    \n
  1. Use dynamic content<\/span><\/li>\n
  2. Use customer data to create targeted email lists<\/span><\/li>\n
  3. Leverage customer behavior data<\/span><\/li>\n
  4. Use re-targeting to reach lapsed customers<\/span><\/li>\n
  5. Use A\/B testing to optimize your email content<\/span><\/li>\n<\/ol>\n

    4. Build a presence on social media.<\/h2>\n

    Not all social media channels are created equal. You need to choose the platforms that will be most effective for your business. Sign up for the social media platforms your target audience is on, and make your presence known with various <\/span>B2B social media marketing<\/span><\/a> strategies. Posting valuable insights, sharing relevant content, interacting with industry leaders, and engaging with your audience are proven marketing tactics that’ll build your company’s social media presence.<\/span><\/p>\n

    5. Create a webinar.<\/h2>\n

    Teaching a class or hosting a webinar on a topic important in your field can help to establish yourself as an authority and thought leader. When you share your knowledge and expertise with others, you slowly but surely become known as an expert in your industry. This marketing tactic can help to attract new clients and customers, and can also help to build relationships with other prominent thought leaders in the same space.<\/span><\/p>\n

    6. Make a video.<\/h2>\n

    A professionally made video can do a lot for your website and can bring traffic to your site from YouTube, as well. Periscope and Facebook live are other avenues you can expand on. By providing your customers with a video of your product or service, you are giving them a personal look at what you have to offer. This can help to increase the chances that they will visit your website or even buy your product.<\/span><\/p>\n

    7. Offer a valuable free download in order to capture email addresses.<\/h2>\n

    When you provide a free white paper or ebook, you’re giving potential customers a piece of content that’s relevant, offers expert insights, or solves a genuine problem for their business. And, in doing so, you’re also building relationships that can lead to loyal customers.<\/span><\/p>\n

    Here are some tips on how to design a free white paper or ebook:<\/span><\/p>\n

      \n
    1. Provide a PDF version that can be easily downloaded.<\/span><\/li>\n
    2. Follow up with prospects using targeted information and begin to nurture them through the funnel<\/span><\/li>\n<\/ol>\n

      8. Simplify web forms on your site.<\/h2>\n

      Any form of contact that you request from a customer is a way for you to generate leads for your business. By requesting their contact information, you are able to add them to your email list and keep them updated on your latest products or services. In addition, you can also use this information to follow up with them after they have interacted with your business in order to obtain feedback or to see if they have any other questions.\u00a0<\/span><\/p>\n

      Keep it short and simple without too many details. You don’t want to overload your readers with too much information at once.<\/span><\/p>\n

      9. Network online with LinkedIn.<\/h2>\n

      LinkedIn is a great tool for connecting with others in your industry. Create a profile and fill out all your information to begin making connections. You can search for people by name, company, or job title. You can also join groups related to your industry or interests.<\/span><\/p>\n

      Networking on LinkedIn can help you find jobs, connect with potential customers, and find business partners. It’s a great way to stay connected with people in your industry and build your professional network.<\/span><\/p>\n

      10. Network online with Google+.<\/h2>\n

      Google+ is the new hangout for businesspeople. It’s a great way to connect with customers, build relationships, and get your name out there. The first step is to build a community of people in your circles. Interact with them frequently, and be sure to provide valuable content that they’ll find interesting and useful. You can also hold online Q&A sessions, offer discounts and special deals, and run contests and giveaways. The possibilities are endless! By using Google+, you can take your business to the next level.<\/span><\/p>\n

      Related read: <\/i><\/b>How To Use Google Plus for Business Networking<\/span><\/i><\/a><\/p>\n

      11. Network online with Twitter.<\/h2>\n

      Twitter can be a great tool for business owners to connect with potential customers. It can be a great place to join conversations within your industry and niche, as well as a great platform to reach potential customers and promote your product or services. By following and engaging with potential customers on Twitter, business owners can develop relationships that may lead to future sales. Additionally, Twitter can be used to share news and updates about your business, as well as to promote special offers and discounts.<\/span><\/p>\n

      12. Post case studies on your site.<\/h2>\n

      Creating a case study can be a great way to show off your business’s work to potential clients. Not only does it help to establish your credibility, but it also provides potential customers with real-world examples of how you’ve helped others achieve their goals.<\/span><\/p>\n

      When creating a case study, it’s important to think about the goals you want to achieve. Do you want to show off your company’s work to potential clients? Establish your credibility? Provide potential customers with real-world examples of how you’ve helped others achieve their goals? No matter what your goals are, a case study can be a great way to achieve them.<\/span><\/p>\n

      Your case study should be well-written and easy to understand. It should also be engaging so that potential customers will want to read it. Post case studies to your website and share them with your followers on social media. Not only will this build social proof for your brand but it will also help attract new clients.<\/span><\/p>\n

      Related read: <\/i><\/b>5 Tips For Crafting The Perfect Case Study<\/span><\/i><\/a><\/p>\n

      13. Create infographics.<\/h2>\n

      Infographics are quickly becoming the most shareable, viral things on the internet. They\u2019re easy to understand, appealing to the eye, and useful. Plus, they\u2019re a great way to get your brand\u2019s message across. Infographics are a commonly used marketing tactic because they can quickly and easily grab the reader\u2019s attention. In fact, research has shown that people are up to 60% more likely to read the information that\u2019s presented in a graphical format.<\/span><\/p>\n

      Infographics are an effective way to get your message across in a way that\u2019s both visually appealing and easy to understand. They can help you to quickly and easily communicate complex information to your target audience.<\/span><\/p>\n

      14. Use keyword research.<\/h2>\n

      When it comes to optimizing your website and content, it\u2019s important to know which keywords people are using to find you. That\u2019s why it’s important to conduct keyword research. Start by using a keyword tool like Google AdWords Keyword Planner to determine which keywords your target audience is searching. Once you have a list of targeted keywords, you can start to incorporate them into your website and content. By doing this, your website and content will start to rank higher on search engine results pages (SERPs), and attract more visitors.<\/span><\/p>\n

      15. Reach out to influencers.<\/h2>\n

      Including influencers in your marketing strategy can be extremely beneficial in terms of reaching a wider audience. By collaborating with key individuals who have a large social following, you can expose your brand or product to a new group of potential customers. Additionally, influencers can help to create more authentic content that is likely to resonate with their followers.<\/span><\/p>\n

      If you’re looking to work with influencers, there are a few things to keep in mind. First, identify the right influencers for your brand. Consider their audience, the type of content they produce, and the topics they typically cover. Next, reach out to potential collaborators and pitch your idea. be sure to clearly explain what you’re looking for and what the influencer can expect in terms of compensation. Finally, make sure to track the results of your collaboration and analyze the impact <\/span>B2B influencer marketing<\/span><\/a> has on your reach and engagement.<\/span><\/p>\n

      16. Google your competition.<\/h2>\n

      When you’re marketing your business, it’s important to know what your competition is doing. That way, you can see what strategies they’re using and how you can improve upon them. One of the best ways to do this is to Google your competition.<\/span><\/p>\n

      When you Google your competition, you’re able to see things such as what keywords they’re ranking for, what their website looks like, and what their social media presence is like. This information can be invaluable in helping you to create a <\/span>B2B marketing<\/span><\/a> strategy that will help you to surpass your competition. Another great way to use information that you find when Googling your competition is to create a competitor analysis report. This report can help you to see where your competition is strong and where they are weak. It can also help you to identify opportunities that you can capitalize on.<\/span><\/p>\n

      17. Google yourself.<\/h2>\n

      The saying goes, \u201cthere\u2019s no such thing as bad publicity.\u201d But is that really true? What about when you\u2019re dealing with negative publicity? Is there any good that can come from it? It\u2019s hard to say for sure, but one thing is for sure \u2013 you need to know what\u2019s being said about you online. That\u2019s the only way to harness the power of good reviews or drain the power from negative ones.<\/span><\/p>\n

      That\u2019s why you should Google yourself.<\/span><\/p>\n

      Not only will this help you keep tabs on what people are saying about you, but you can also use it to track your personal brand. If you\u2019re not happy with what you find, don\u2019t worry \u2013 you can take steps to improve things. You can\u2019t control everything, but by monitoring your online reputation, you can at least make sure that the majority of what people are saying about you is positive.<\/span><\/p>\n

      18. Respond to negative reviews.<\/h2>\n

      Negative comments can be frustrating and downright insulting, but they should never be ignored. And definitely don\u2019t delete them! Respond calmly, offering to fix the problem. This is a great opportunity to show your fans and customers that you care about their satisfaction. A quick, polite response can turn a negative situation around and make your fans and customers feel appreciated.<\/span><\/p>\n

      19. Get citations in your local listings.<\/h2>\n

      Nearly every business needs to be found online in order to succeed in this digital age. This means that your business must be listed on some of the most popular search engines and directories, including Google Local, Yelp, Yahoo Local, and Bing. By doing this, customers will be able to find your listing along with details such as your hours, phone number, reviews, and more.<\/span><\/p>\n

      Being listed on these sites is important for a few reasons. First, it allows your customers to easily find your business online. Second, it helps your business to rank higher on search engine results pages, which can result in more website visitors. Finally, it builds trust and credibility for your business as customers can see that you\u2019re actively engaged in online marketing.<\/span><\/p>\n

      20. Have a strategy.<\/h2>\n

      You need to take the time to create a <\/span>digital marketing<\/span><\/a> strategy that aligns with your company\u2019s overall goals. This means that each and every marketing tactic you pursue should be in line with what you\u2019re trying to achieve. Only then will you be able to see real progress. Once you have a marketing strategy that\u2019s in line with your goals, you need to make sure that you\u2019re actually following through on it. This means putting in the necessary time and effort to make it work.<\/span><\/p>\n

      Random marketing tactics without a master plan in mind will not help you achieve your goals. However, if you take the time to create a strategy that\u2019s in line with your goals and then follow through on it, you\u2019ll be able to see real progress in your business.<\/span><\/p>\n

      21. Make sure you have consistent data on all local listings.<\/h2>\n

      Consistency is key when it comes to data on local listings. In order to make sure you\u2019re reaching customers, your data should be as accurate as possible. This means ensuring that all of your local listings are updated regularly and that your contact information, hours, and other key details are the same across all platforms.<\/span><\/p>\n

      22. Join as many associations as possible.<\/h2>\n

      One of the most important aspects of being seen as a credible business is being a member of credible industry organizations. The more official industry associations you\u2019re a member of, the more professional you look \u2013 and the more links to your site you\u2019ll have from authoritative websites.<\/span><\/p>\n

      Being a member of an industry organization also signals that you\u2019re committed to your field and that you\u2019re up-to-date on the latest news and developments. This can help you attract new customers, as well as attract quality employees. You\u2019ll not only look more professional to your customers and employees, but you\u2019ll also be seen as an authority in your field. This can help you attract more business and stand out from the competition.<\/span><\/p>\n

      23. Use Google Analytics.<\/h2>\n

      There\u2019s no question that online marketing is a powerful tool. But it\u2019s only one piece of the puzzle. If you can\u2019t see what\u2019s working and what\u2019s not, you won\u2019t be able to make the most of your efforts. That\u2019s why it\u2019s important to track your results. If you can see which <\/span>digital campaigns<\/span><\/a> are generating the most leads, or which blog posts are getting the most shares, you can focus your efforts on the things that are working.<\/span><\/p>\n

      On the other hand, if you see that a particular digital campaign or blog post isn\u2019t generating the results you\u2019d hoped for, you can adjust your strategy. Tracking your results isn\u2019t always easy, but it\u2019s worth the effort. By monitoring your progress with tools like Google Analytics<\/a>, you can make sure that your marketing tactics are having a real impact on your business.<\/span><\/p>\n

      24. Add social icons to your site.<\/h2>\n

      Adding social icons to your website is a great way to ensure that your customers are able to share your site with their friends and followers. This will help to increase traffic to your site and can help to promote your business or organization. Add social icons to your overall B2B brand awareness strategy<\/a> and see how they build brand awareness for your company or organization.<\/span><\/p>\n

      There are a variety of different social icons that you can add to your website, and each platform has its own set of icons. For example, Twitter has its own set of icons, as does Facebook, Google+, and LinkedIn. Additionally, there are a number of third-party providers that offer social icons as well.<\/span><\/p>\n

      25. Don\u2019t use your personal social media accounts for your business.<\/h2>\n

      When it comes to social media, it\u2019s important to keep your personal and business accounts separate. Using your personal account for business purposes can lead to a number of problems. First, it can lead to confusion among your followers about who you are and what you do. Additionally, it can lead to a lot of overlap between your personal and professional lives, which can be difficult to manage. Finally, it can also lead to legal problems if you\u2019re not careful about what you say.<\/span><\/p>\n

      For these reasons, it\u2019s essential to keep your personal and business accounts separate. This will help you to maintain a clear distinction between your personal and professional lives. Additionally, it will help you to stay within the bounds of the law and will help you to avoid any potential legal problems.<\/span><\/p>\n

      26. Update social media and your blog regularly.<\/h2>\n

      There\u2019s something to be said for having an online presence that is always up-to-date and full of fresh, relevant, <\/span>shareable content<\/span><\/a>. But there\u2019s also something to be said for not having an online presence at all.<\/span><\/p>\n

      When you have an online presence that is inactive, it tells potential customers or followers that you don\u2019t care about them, or that you\u2019re not interested in promoting your business. And that\u2019s definitely not the message you want to send out. Instead, make a point of updating your blog and social media pages regularly. This will show your followers that you\u2019re engaged and interested in your business and that you\u2019re committed to providing them with the best possible experience.<\/span><\/p>\n

      27. Market to your clients, not to Google.<\/h2>\n

      In the online marketing world, it\u2019s easy to get wrapped up in tactics. You read about the latest and greatest techniques, and you start trying them out for yourself. You think that if you can just find the right combination of tactics, you\u2019ll finally start seeing the results you\u2019ve been looking for.<\/span><\/p>\n

      But the thing is, tactics are only a small part of the equation. Yes, they\u2019re important, but they\u2019re not the be-all and end-all. If your marketing tactics are great for <\/span>B2B SEO<\/span><\/a> but aren\u2019t bringing in customers after years of work, something\u2019s wrong.<\/span><\/p>\n

      So what do you do? You go back to the drawing board. You figure out what\u2019s going wrong and you fix it. You try new tactics, you adjust your strategy, and you keep working until you see results. It\u2019s not going to be easy, and it\u2019s not going to be quick. But if you\u2019re willing to put in the work, you can make online marketing work for your clients.<\/span><\/p>\n

      28. Put your contact info on every page of your site.<\/h2>\n

      As a business owner, you know that one of the ultimate goals of a website is to convert visitors into customers. By putting your contact info on every page of your site, you can make it easy for visitors to reach out to you and make a purchase. Additionally, you can also include a call to action on your contact page, urging visitors to get in touch with you if they’re interested in learning more about your products or services.<\/span><\/p>\n

      Including your contact info on your website is a great way to boost your conversion rate and make it easy for potential customers to get in touch with you. Make sure to test different methods of reaching out to customers to see what works best for your business.<\/span><\/p>\n

      29. Make your site mobile-friendly.<\/h2>\n

      As everyone knows, the use of the internet has shifted overwhelmingly to mobile devices in recent years. This means that if your business website is not responsive or does not provide a good user experience on phones and other mobile devices, you are likely losing out on a lot of potential customers.<\/span><\/p>\n

      Fortunately, there are many things you can do to make sure your website is effective on mobile. First, make sure your website is designed responsively \u2013 that is, it will automatically adjust to the size of the screen it is being viewed on. In addition, you should make sure all of your website\u2019s content is easily accessible on mobile devices. This includes menus, buttons, and links. Anything that is critical to your website\u2019s functionality should be easy to find and use on a mobile device.<\/span><\/p>\n

      Finally, you should test your website on different mobile devices to make sure it looks and functions properly. There are many different types of mobile devices out there, so you want to make sure your website looks good and works correctly on as many of them as possible.<\/span><\/p>\n

      Related read:<\/strong> How To Use Mobile in Your Online Marketing Strategy<\/a><\/em><\/p>\n

      30. Don\u2019t repost content from someone else.<\/h2>\n

      Blogging is a great way to share information with others. But if you can take the time to process that information and then make it your own, by giving it your own unique spin, you\u2019ll add value to it.<\/span><\/p>\n

      When you repost someone else\u2019s article, you\u2019re not providing any new information or insights. Your readers may not even realize that you didn\u2019t write the article yourself. But by giving your own unique take on the information, you can help your readers learn more, and you can also attract new readers who are interested in your unique perspective. <\/span><\/p>\n

      Blogging is a great way to share information with others, and by giving your own unique spin on that information, you can add value to it.<\/span><\/p>\n

      31. Use a content management system for your site.<\/h2>\n

      When you\u2019re looking for a platform to power your website, you want something that is easy to use, fast and SEO-friendly. <\/span>WordPress<\/span><\/a> is all of those things and more. In fact, it\u2019s one of the most popular website-building platforms in the world, and for good reason. WordPress is easy to use \u2013 even for beginners \u2013 and it\u2019s packed with features that will help your website rank higher in search engine results pages (SERPs).<\/span><\/p>\n

      A managed WordPress hosting plan is the best way to ensure that your website is running at its best. With a managed plan, your WordPress hosting provider will take care of all the technical details for you, so you can focus on creating great content and executing a <\/span>B2B content marketing strategy<\/span><\/a> that grows your website. So, if you\u2019re looking for a platform that is easy to use, fast, and SEO-friendly, WordPress is a perfect choice. And with a managed WordPress hosting plan, you can be sure that your website is running at its best.<\/span><\/p>\n

      32. Make sure your URLs are clean.<\/h2>\n

      Domain names (URLs) are an important part of your online presence. They identify your website and make it easy for people to find you. When you\u2019re choosing your domain name, you want to make sure it\u2019s easy to remember and type.<\/span><\/p>\n

      Avoid using long, difficult-to-remember URLs. They\u2019re hard to say and even harder to type. You also run the risk of someone mistyping your URL and ending up on a completely different website. Stick to simple, easy-to-remember domain names in English. That way, people will be able to find your website quickly and easily.<\/span><\/p>\n

      33. Capture your social media vanity URLs.<\/h2>\n

      When you set up a Facebook page for your business, you will be given a unique URL to use. This URL will be in the form of www.facebook.com\/pages\/yourbusinessname. However, you may not be happy with this long, unappealing string of numbers. Luckily, there is a way to claim a nicer-looking URL for your Facebook page. To create a custom URL, go to www.facebook.com\/username and enter the name you would like to use. Facebook will check to make sure that the name is available and not already in use.<\/span><\/p>\n

      Once you have created a custom URL, you will need to claim the URL of www.facebook.com\/yourbusiness. Now, when people visit your Facebook page, they will see the custom URL instead of the long string of numbers. This will make your page easier to find and remember.<\/span><\/p>\n

      34. Claim your Google authorship markup.<\/h2>\n

      For more visibility and higher search engine rankings, using search engine optimization techniques is the way to go. When it comes to content, you’ll want to make sure that you’re creating something that’s interesting, informative, and relevant to your target audience. You also need to make sure that your website is properly optimized for the search engines.<\/span><\/p>\n

      There are a number of things you can do to optimize your website, including optimizing your titles, meta descriptions, and images. You can also use keywords and keyword phrases throughout your content. Another important thing to keep in mind is that you need to keep your content fresh. The search engines love new content, so make sure to update your website regularly. If you follow these tips, you’ll be well on your way to getting more visibility and higher search engine rankings.<\/span><\/p>\n

      Related read:<\/i><\/b> 10 Reasons Why Content Writers Should Claim Their Google Authorship Markup<\/span><\/i><\/a><\/p>\n

      35. Write press releases.<\/h2>\n

      Press releases are a great way to get the word out about your company, your products, and your services. By writing press releases and sending them to sites like PRWeb.com, as well as to journalists covering your industry, you can build recognition for your brand and improve your chances of getting media coverage.<\/span><\/p>\n

      When writing a press release, be sure to keep it brief and to the point. Your headline should be catchy and your body should include all the essential information, such as who you are, what you do, and why it matters. You should also include contact information and a link to your website. It’s important to send your press releases to the right people and to tailor them to the specific media outlets that cover your industry. By doing so, you can increase your chances of getting coverage and generate attention for your brand.<\/span><\/p>\n

      Related read:<\/strong> 5 Tips for Writing Press Releases that Aren\u2019t Boring + A Bonus PR Template!<\/a><\/em><\/p>\n

      36. Hold an online chat.<\/h2>\n

      In order to provide the best customer service possible, businesses need to be able to connect with their customers in a variety of ways. Live chats allow you to connect with customers in a way that email and even podcasts and webinars don\u2019t.<\/span><\/p>\n

      When using a live chat, you can communicate with your customers in real-time. This means that you can answer their questions immediately and help them resolve any issues they may be having. This is a huge advantage over other forms of customer service, such as email. With email, customers may have to wait a while for a response, and they may not even get a response at all. Live chats are perfect for customers who want to communicate with a business in a variety of ways.<\/span><\/p>\n

      Another advantage of live chats is that they can be used on a variety of devices and they are affordable. Overall, live chats are a great way to connect with customers. They are affordable, easy to use, and available on a variety of devices. They also allow businesses to communicate with customers in real-time, which is a huge advantage over other forms of customer service.<\/span><\/p>\n

      37. Partner with other businesses.<\/h2>\n

      When you promote your friends’ businesses as well as your own, you form a powerful team that can accomplish great things. Not only do you get to share in the rewards of their success, but you also get to enjoy the benefits of their support and friendship. When you work together to promote each other, you create a synergy that’s greater than the sum of its parts. By sharing your contacts, resources, and expertise, you can help each other achieve things that would be impossible to achieve on your own.<\/span><\/p>\n

      Promoting your friends’ businesses can also be a great way to get exposure for your own business. By association, people will start to see your business as being associated with quality and success. This can help you attract new customers and clients, and increase your profits. So, why not start promoting your friends’ businesses today? You’ll be glad you did!<\/span><\/p>\n

      Related read:<\/strong> The Future of Brand Partnerships<\/a><\/em><\/p>\n

      38. Add customer testimonials to your site.<\/h2>\n

      Potential customers want to know that they are making a good decision by buying your product or service. They look to social proof to give them the confidence they need to make a purchase. There are many different types of social proof. Some of the most common are testimonials and customer reviews.<\/span><\/p>\n

      Testimonials are a great way to show social proof because they are real-life examples of people who have used your product or service and were satisfied with the results. Customer reviews are another great way to show social proof because they provide objective information about your product or service. Potential customers can read reviews to learn about the pros and cons of using your product or service. The more social proof potential customers see on your site, the more confident they\u2019ll feel in buying your product or service.<\/span><\/p>\n

      39. Use \u201crefer-a-friend\u201d or \u201cbookmark this page\u201d links on your site.<\/h2>\n

      If you have a website, you can encourage your visitors to spread the word about your site by adding a \u201crefer-a-friend\u201d or \u201cbookmark this page\u201d link. This type of link allows your visitors to easily send your site address to their friends or bookmark your site for future reference.<\/span><\/p>\n

      Not only will they make it easy for visitors to do so, but they\u2019ll also simply remind them to share your content with others, or come back to it later themselves.<\/span><\/p>\n

      40. Set up an autoresponder course.<\/h2>\n

      Capturing email addresses is the first step in building a relationship with your audience. Once you have their email addresses, you can send out a course broken up into parts to keep in touch with your audience over the long term. This B2B email marketing<\/a> strategy will help you stay top of mind and keep them interested in your content.<\/span><\/p>\n

      41. Put your call to action near the top of the screen.<\/h2>\n

      A call to action (CTA) is the key to converting visitors into leads. It tells the visitor what you want them to do, and it’s important to make sure your call to action is near the top of the screen where it is clearly visible to the visitor.<\/span><\/p>\n

      Your CTA should be eye-catching and stand out from the surrounding text and images. It’s also important to make sure the text is easy to read, and that the button or link is easy to click. You should also test different CTAs to see which ones work best for your website or landing page. Try different colors, sizes, and types of CTAs<\/a> to see what gets the best response from your visitors.<\/span><\/p>\n

      42. Hold a contest.<\/h2>\n

      There\u2019s no question that giveaways are always great for collecting contact info and building buzz. But how can you make sure your giveaway is a success and make sure you\u2019re targeting the right people?<\/span><\/p>\n

      First, make sure you have a clear goal in mind. What do you want to achieve with your giveaway? Do you want to increase brand awareness, drive traffic to your website, or collect leads?<\/span><\/p>\n

      Once you know your goal, you can create a giveaway that\u2019s tailored to your target audience. Your giveaway should also be engaging and fun to enter. Make it easy for people to enter and spread the word online. And don\u2019t forget to follow up with all the participants!<\/span><\/p>\n

      43. Choose a memorable domain name.<\/h2>\n

      When it comes to choosing a domain name for your business, you want to keep it short and simple. The name should reflect your business name, and it should be easy to remember. You also want to make sure that the domain name is available, and that it’s not taken by another company.<\/span><\/p>\n

      If you’re having a hard time finding a domain name that’s available, you can always use a domain name generator to help you find the perfect name. You can also use a domain name registrar to help you find and register a domain name.<\/span><\/p>\n

      44. Use an email address from your domain.<\/h2>\n

      Setting up a professional email address for your business is important for a few reasons. First, it looks more professional to your customers and potential customers. They may be more likely to trust an email from \u201cinfo@yourbusinesssite.com\u201d than from \u201cinfo@yahoo.com\u201d. Additionally, a professional email address is more likely to show up in search engine results than an email address from a free service like Yahoo or Gmail.<\/span><\/p>\n

      If you\u2019re starting a new business, you\u2019ll need to set up a new website and get a domain name. Once you have your website set up, you can register for a professional email address. Most domain name providers offer email addresses as part of their service, so it\u2019s usually very easy to set up. If you already have a website, you can still get a professional email address. Just contact your domain name provider and ask how you can set up email addresses for your domain.<\/span><\/p>\n

      45. Make sure your web design is professional.<\/h2>\n

      When it comes to B2B web design<\/a> and online presence, businesses are judged by how sleek their sites are. This means that it is important to have a professional and creative web design. This will help to make a good first impression with potential customers and clients. It’s important to make sure that all aspects of your site are well designed, from the layout to the fonts and colors. By having a well-designed website, you can create a positive impression with potential customers and help your business to stand out from the competition.<\/span><\/p>\n

      46. Reduce the noise on your site.<\/h2>\n

      As a business owner, you want your customers to focus on your message, and not be overwhelmed by all the images or links. This is why it’s a good idea to reduce all of this on your site. You can do this by using clear and concise language, and by limiting the number of images and links on each page. This will help your customers stay focused on your message, and will make it easier for them to find what they’re looking for.<\/span><\/p>\n

      47. Use images to get attention.<\/h2>\n

      However, you don\u2019t want to leave out images altogether. They add interest and catch the eye. Adding images to your blog posts can help to break up the text and make your post more visually appealing. However, you don\u2019t want to leave out images altogether. They add interest and catch the eye.<\/span><\/p>\n

      When choosing images to include in your post, make sure they are relevant to the topic. You also want to make sure the image is of good quality and looks professional. When adding these images, you want to be sure to use the correct dimensions. The recommended dimensions for blog posts are 600 pixels wide by 800 pixels tall. If your image is smaller than this, it will be distorted when it is displayed on the web. If you have a large image, you can use a tool like TinyPNG to reduce the file size. This will help to ensure that your image doesn\u2019t slow down your page load time.<\/span><\/p>\n

      48. Do have a FAQ section, but call it something different.<\/h2>\n

      People often ignore FAQs because they think that the questions are common and they don’t need to read them. However, if you give your FAQ section a flashy title, people will be more curious and likely to read it. You can even use creative images and headings to break up the text and make it more visually appealing.<\/span><\/p>\n

      Some effective titles for an FAQ section include: “The Ultimate Guide to _____” or “Everything You Need to Know About _____”. These titles make people feel like they need to read the section in order to gain some valuable knowledge. If you take the time to write an interesting and informative FAQ section, people will be more likely to read it.<\/span><\/p>\n

      49. Respond to positive reviews.<\/h2>\n

      People appreciate when their feedback is acknowledged, regardless of whether it is positive or negative. If someone has had a bad experience, take the time to understand their concerns and respond to them. This not only encourages the customer to give you another chance, but it also shows that you are understanding and care about your customers\u2019 experiences.<\/span><\/p>\n

      50. Complete all social media profiles.<\/h2>\n

      Almost every social media platform has different guidelines for what is considered a complete profile. It\u2019s important to make sure that your profile is complete on every platform, because that\u2019s how people will learn more about you and what you do. If they can\u2019t find your website or your contact information, they may not be able to connect with you. And if they can\u2019t connect with you, they won\u2019t be able to hire you or buy your products or services.<\/span><\/p>\n

      Make sure to fill out your profile completely, and include a link to your website. That way, people can learn more about you and what you do, and they can easily connect with you.<\/span><\/p>\n

      51. Hire an online marketing and PR agency<\/a> to craft and implement a strategy for you.<\/h2>\n

      Can\u2019t keep all these tips straight? Need help figuring out which marketing tactics will work best for your business? Or maybe it’s updating social media, blogging, or writing website content that you need help with.<\/span><\/p>\n

      There are so many marketing tactics out there, that it can be hard to keep them all straight! That’s where Zen Media can help. We are experts in online marketing, and we can help you figure out which marketing tactics will work best for your business. Maybe you need help with updating social media, blogging, or writing website content. No matter what aspect of online marketing you need help with, we are here to guide you.<\/span><\/p>\n

      If you’re ready to get started, <\/span>give us a call<\/span><\/a> today! We would be happy to help you grow your business with effective online marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Here\u2019s the thing, you guys. Every business is different, and the online marketing strategies that work for one company may not suit the goals of another and vice versa. (That\u2019s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Zen Media!) So, to […]<\/p>\n","protected":false},"author":4,"featured_media":4973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","footnotes":""},"categories":[696],"tags":[41,369,59],"class_list":["post-1308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-business-marketing-strategies","tag-digital-marketing-strategy","tag-online-marketing"],"acf":[],"yoast_head":"\n51 Online Marketing Tactics That Will Get You Results! - Zen Media<\/title>\n<meta name=\"description\" content=\"The online marketing strategy of every business is different. 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