{"id":1838,"date":"2016-11-07T00:00:00","date_gmt":"2016-11-07T00:00:00","guid":{"rendered":"https:\/\/zenmedia.go4wordpress.com\/2016\/11\/07\/create-epic-content-writing-tips-people-hate-write\/"},"modified":"2020-10-16T10:32:02","modified_gmt":"2020-10-16T10:32:02","slug":"create-epic-content-writing-tips-people-hate-write","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/create-epic-content-writing-tips-people-hate-write\/","title":{"rendered":"How to Create Epic Content: Writing Tips for People Who Hate to Write"},"content":{"rendered":"

So you\u2019ve just been put in charge of your company\u2019s brand-new blog, and the director has given you total creative control. That\u2019s exciting news, right? Except for one tiny detail: you\u2019re not a writer. In fact, if you\u2019re being totally honest, you don\u2019t even like writing.<\/p>\n

Now that the written word has become such an integral part of the digital marketing plan, lots of people are finding themselves in this very situation – especially at smaller and mid-market companies, where the resources to hire a full-time content writer may not be available.<\/p>\n

This can be very tough on the person who\u2019s been designated to run the blog, especially if there\u2019s not much money for freelancers.<\/p>\n

When you add in the fact that the optimal length for a blog post, in terms of SEO and shareability, is 1200 words at a minimum<\/i>, as MZ\u2019s CEO Shama Hyder relates in her new book Momentum<\/i><\/a>, handling a company blog as a non-writer look even more daunting.<\/p>\n

So how do you handle your new role when you\u2019d rather be doing…well, anything else besides stringing sentences together and worrying about grammar?<\/p>\n

How do you create a well-written, informative, entertaining blog that people want to read (and that Google approves of, which is important for your SEO)?<\/p>\n

Well, the Zen Media content team has some tips for you. We\u2019re writers who are lucky enough to love what we do – so much, in fact, that we even write for fun, not just for work. Crazy, right?<\/p>\n

Over our years of writing for different audiences, in different mediums, we\u2019ve picked up tricks of the trade that can make writing easier and even – dare we say it – enjoyable. Take a look.<\/p>\n

Whatever you\u2019re writing about, pick an angle that interests you<\/b>.<\/p>\n

At first glance, this might seem like a luxury. You can\u2019t pick any random topic, after all – you and the rest of the marketing team have likely agreed on certain topics related to your industry that you want to stick to. If these topics don\u2019t interest you, then it might seem like you\u2019re just out of luck. (And if this is the case, you\u2019ll want to read our post \u201cHow to Write Engaging Content for Even the Most Boring Industry.\u201d<\/a>)<\/p>\n

Not so fast. If this is the situation you find yourself in, then what you need to do is zoom out a bit. Switch your camera angle. Look at the topic not as a finite, complete idea but more as the hub of a wheel. The spokes of that wheel will be angles that are related to that topic.<\/p>\nWhatever you\u2019re writing about, pick an angle that interests you. #contentmarketing #writingtips <\/a><\/span>Share on X<\/a><\/span>\n

Take this hypothetical topic: European-inspired furniture. Writing about tables, chairs, lighting fixtures, etc. doesn\u2019t sound like all that much fun at first, unless you\u2019re a carpenter or an interior decorator.<\/p>\n

However, once you zoom out and start thinking of all the ideas that relate to European-inspired furniture, you can find all sorts of angles that are both unique and will fit your topic selection criteria, whatever they may be.<\/p>\n

Let’s take a quick brainstorming break, and come up with a few ideas. Here we go:<\/p>\n