{"id":1875,"date":"2017-01-31T00:00:00","date_gmt":"2017-01-31T00:00:00","guid":{"rendered":"https:\/\/zenmedia.go4wordpress.com\/2017\/01\/31\/6-tips-creating-content-converts\/"},"modified":"2020-10-19T13:15:46","modified_gmt":"2020-10-19T13:15:46","slug":"6-tips-creating-content-converts","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/6-tips-creating-content-converts\/","title":{"rendered":"6 Tips for Creating Content That Converts"},"content":{"rendered":"

Whether it\u2019s getting your audience to purchase your product or subscribe to your YouTube channel, creating content that converts can be a challenge. What seems like a clear and crisp blog post or newsletter might fail to have the impact your company truly wants.<\/p>\n

What are some steps you or your company can take to engage your audience and steer them toward the result you really want?<\/p>\n

1. Utilize lists.<\/strong><\/p>\n

From Buzzfeed to Listverse to our own Zen Media blog, there\u2019s a reason so much online content comes in list form.<\/p>\n

Articles in list-form are like finger foods for your brain. They are small, bite-sized, and easily digestible. Readers who skim are more likely to pick up the main points, and readers who don\u2019t skim are more likely to stick with an article until it\u2019s complete.<\/p>\n

In other words, lists increase the likelihood that your content will be read and understood by your audience.<\/p>\n

On top of that, science says that lists help with memory, meaning your content is more likely to stick in the head of a potential customer.<\/p>\n

2. Take a psychological approach.<\/strong><\/p>\n

While most of us were taught at one point or another to ignore peer pressure, the truth is that it still works pretty effectively. Using it to your advantage can help you create content that converts the way you want it to.<\/p>\n

Show your customers tweets from people using your product. If numbers are high for your product or service, point out the likes you have on your social media page. Include a counter for how many of a certain product you\u2019ve sold on your Web site. Highlight your thousands of Kickstarter backers.<\/p>\n

Convincing potential customers that other people are doing something in droves can be extremely powerful when it comes to conversion.<\/p>\n

3. Make it urgent.<\/strong><\/p>\n

Like peer pressure, the fear of missing out can be a powerful psychological tool when it comes to creating content that converts, which is why urgency is so pervasive in the marketing industry.<\/p>\n

There are several ways you can include urgency in your content:<\/p>\n