{"id":4664,"date":"2020-09-23T00:00:00","date_gmt":"2020-09-23T00:00:00","guid":{"rendered":"https:\/\/zenmedia.go4wordpress.com\/2020\/09\/23\/10-marketing-tips-for-boring-brands\/"},"modified":"2025-03-25T22:43:15","modified_gmt":"2025-03-25T22:43:15","slug":"10-marketing-tips-for-boring-brands","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/10-marketing-tips-for-boring-brands\/","title":{"rendered":"10 Marketing Tips for \u201cBoring\u201d Brands"},"content":{"rendered":"\n

Here\u2019s the truth: there is no such thing as a boring brand. Really. <\/p>\n\n\n\n

But, we\u2019ll be honest, there are<\/em> dull and ineffective marketing strategies that can drag down a brand in ways that make it virtually impossible to reignite their potential<\/a>. <\/p>\n\n\n\n

The following are 10 practical tips to propel any brand, from under the radar to flashy and fresh, into an engaging, exciting and decidedly potent contender.<\/p>\n\n\n\n

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  1. Educate<\/strong><\/li>\n<\/ol>\n\n\n\n

    Brands are catching on that it\u2019s better to teach consumers<\/a> rather than sell to them. <\/p>\n\n\n\n

    When you educate customers about your products and services, you put them at the center of your marketing. This helps build trust and fosters brand loyalty. Informative content also indicates a certain level of expertise, and can help position you as a thought leader. <\/p>\n\n\n\n

    Mint is an online service that allows users to manage all their finances in one place. Mint\u2019s blog<\/a> not only offers tips and tricks regarding their platform but also explores personal finance at large. Posts range from financial stats for 2020<\/a> to \u201cNavigating the She-Cession: The Intersectionality of Economic Uncertainty<\/a>.\u201d <\/p>\n\n\n\n

    Mint excels at offering a variety of information with focus and fresh insight.  <\/p>\n\n\n\n

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    1. Make it human<\/strong><\/li>\n<\/ol>\n\n\n\n

      Today\u2019s consumer wants to see the faces behind the brand. Why? Because a human brand is a trustworthy brand. <\/p>\n\n\n\n

      In 2016, Paypal made it their mission to combat their reputation of being a faceless entity. Their tactic: highlighting real consumers on their Instagram feed. <\/p>\n\n\n\n

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      By humanizing their brand, Paypal increased its social media engagement by 327 percent<\/a>. <\/p>\n\n\n\n

      It\u2019s never too late to transform your brand\u2019s image. <\/p>\n\n\n\n

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      1. Use humor<\/strong><\/li>\n<\/ol>\n\n\n\n

        Humor is one of the most effective ways to boost your marketing content<\/a>. As Deep Patel notes in Entrepreneur<\/em><\/a>, \u201chumor isn\u2019t a one size fits all type of thing… The [brands] that get it right usually know their audience very well, and they know how to come across as funny, quirky, strange or cute rather than weird, inauthentic or gimmicky.\u201d <\/p>\n\n\n\n

        The mattress company Casper is known for their hilarious Twitter presence. From alarm clock woes<\/a> to recommended reading for insomniacs, Casper\u2019s well of creativity seems endless. Buzzfeed has highlighted their tweets multiple times in pieces such as \u201c32 Tweets About Sleep That Will Make You Laugh Out Loud<\/a>\u201d and \u201c28 Tweets about Dieting That Will Make You Laugh Out Loud<\/a>.\u201d <\/p>\n\n\n\n

        Casper\u2019s humorous presence has also caught the attention of the Wall Street Journal<\/a> and The New York Times<\/a>. Funny is money in the attention economy! <\/p>\n\n\n\n

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        1. Make bold choices<\/strong><\/li>\n<\/ol>\n\n\n\n

          Even if you aren\u2019t selling the most innovative product on the market, your social media can still stand out among the crowd. Take, for example, Blendtec<\/a>. <\/p>\n\n\n\n

          The \u201cWill it Blend?\u201d series is a perfect example of how an ordinary product can lend itself to extraordinary content. Since 2006, this viral marketing campaign features Blentec\u2019s founder, Tom Dickson, blending various items in his company\u2019s blenders. Blended items have included the Amazon Echo, the iPhone X, glow sticks, and even Justin Bieber merchandise. At the end of each video, viewers can suggest things Dickson should blend next.<\/p>\n\n\n\n

           <\/p>\n\n\n\n

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