{"id":4685,"date":"2020-10-09T00:00:00","date_gmt":"2020-10-09T00:00:00","guid":{"rendered":"https:\/\/zenmedia.go4wordpress.com\/2020\/10\/09\/11-email-marketing-strategies-that-guarantee-50-click-to-open-rate\/"},"modified":"2022-09-14T16:28:43","modified_gmt":"2022-09-14T16:28:43","slug":"11-email-marketing-strategies-that-guarantee-50-click-to-open-rate","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/11-email-marketing-strategies-that-guarantee-50-click-to-open-rate\/","title":{"rendered":"11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate"},"content":{"rendered":"\n

B2B Email marketing<\/a> remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts.<\/p>\n\n\n\n

A recent study found that every dollar spent on email marketing yields an average return of $42<\/a>. <\/p>\n\n\n\n

Additional research from the Content Marketing Institute reveals that email is the third most popular distribution channel following social media and a company website or blog. <\/p>\n\n\n\n

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Photo credit: Content Marketing Institute <\/a><\/figcaption><\/figure>\n\n\n\n

Why is email such a powerful marketing tool? One reason is the ability to measure effectiveness to a precise degree. <\/p>\n\n\n\n

That\u2019s where email marketing metrics come in. <\/p>\n\n\n\n

Email metrics\u00a0<\/h2>\n\n\n\n

Let\u2019s review the fundamental KPIs<\/a> in email marketing, starting with the email open rate: <\/p>\n\n\n\n

Email open rate<\/strong><\/h3>\n\n\n\n

The email open rate measures the percentage of subscribers who open an email. Let\u2019s say you email 800 contacts and 200 of them open your message. This would give you an open rate of 25%. <\/p>\n\n\n\n

Open rate statistics <\/strong><\/h3>\n\n\n\n

Mailchimp\u2019s 2019 research found the average open rate across industries to be 21.33%. <\/p>\n\n\n\n

Click-through rate<\/h2>\n\n\n\n

The click-through rate (CTR) measures the percentage of people who click on a link in an email. Using the same example, let\u2019s say out of 800 contacts, 150 of them click on a link.\u00a0This would give you a click through rate of 18.75%.\u00a0<\/p>\n\n\n\n

Click-through rate statistics<\/strong><\/h3>\n\n\n\n

Click-through rates vary depending on how many links an email contains. In 2019, Mailchimp found the average CTR across industries is (6.82%). <\/p>\n\n\n\n

In addition to the open rate and click-through rate, there is also the click-to-open rate. <\/p>\n\n\n\n

What is the click-to-open rate?<\/strong><\/h3>\n\n\n\n

The click-to-open rate (CTOR) measures the effectiveness of your email\u2019s content by dividing the number of unique clicks by the number of unique opens. <\/p>\n\n\n\n

Again, referring back to our example, you would divide 150 clicks by 200 opens. Then, you would multiply that number by 100 to get a percentage:<\/p>\n\n\n\n

150\/200 * 100 = 75%<\/p>\n\n\n\n

According to Campaign Monitor, you should aim for an average click-to-open rate that falls between 20-30<\/a>%. <\/p>\n\n\n\n

Interpreting your click-to-open rate<\/strong><\/h3>\n\n\n\n

Your click-to-open rate allows you to see how your readers are responding to your content. Solid click-to-open rates indicate you\u2019re providing valuable content. If your readers are clicking, it\u2019s a clear sign they\u2019re interested in learning more. <\/p>\n\n\n\n

How to improve your click-to-open rate<\/h2>\n\n\n\n

Whether you\u2019re a newbie or seasoned in B2B marketing<\/a>, it\u2019s always worthwhile to look for ways to enhance your email marketing game. With that said, here are 11 proven ways to increase your click-to-open rate:\u00a0<\/p>\n\n\n\n

  1. Nail your subject line. <\/strong><\/li><\/ol>\n\n\n\n

    Your subject line has an effect on every email metric. Opens, conversions, CTORs and unsubscribes can all be linked back to the efficacy of your subject line. Here\u2019s how you craft one that gets results:<\/p>\n\n\n\n