{"id":6224,"date":"2020-12-21T19:57:18","date_gmt":"2020-12-21T19:57:18","guid":{"rendered":"https:\/\/zenmedia.wpengine.com\/?p=6224"},"modified":"2022-08-30T01:49:27","modified_gmt":"2022-08-30T01:49:27","slug":"top-6-most-requested-content-types-the-most-shareable-content","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/","title":{"rendered":"Top 6 Most Requested Content Types &#038; The Most Shareable Content"},"content":{"rendered":"\n<p>Heard the phrase \u201ccontent is king\u201d? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands.&nbsp;<\/p>\n\n\n\n<p>Content can generate traffic, build brand loyalty, inform and engage an audience, or even lead to earned media if something goes viral.&nbsp;<\/p>\n\n\n\n<p>But what are the hot types of content, the insights consumers want to read and share?&nbsp;<\/p>\n\n\n\n<p>That\u2019s the million-dollar question every marketer should be trying to solve. Fortunately, we\u2019ve done the work for you. This guide will look at the seven most requested content types and the most shareable content.&nbsp;<\/p>\n\n\n\n<p>Armed with this information, you can tailor your content to reach a wider audience, grab customers\u2019 attention, and build your brand.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Infographics<\/h5>\n\n\n\n<p>Infographics, or visual displays of data or information, are one of the most shared kinds of content, according to <a href=\"https:\/\/visme.co\/blog\/traits-shared-by-viral-infographics\/#:~:text=According%20to%20Visme's%20study%3A,frequently%20shared%20by%20Facebook%20users.\" target=\"_blank\" rel=\"noreferrer noopener\">Visme<\/a>. But they don\u2019t work on just any platform. To make an infographic succeed as a shared piece of content, it\u2019s best to launch it on Facebook, Twitter, or Instagram, Visme reports.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/Statistics-1-1-1024x628.png\" alt=\"\" class=\"wp-image-6228\" srcset=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/Statistics-1-1-1024x628.png 1024w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/Statistics-1-1-300x184.png 300w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/Statistics-1-1-768x471.png 768w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/Statistics-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/visme.co\/blog\/traits-shared-by-viral-infographics\/#:~:text=According%20to%20Visme's%20study%3A,frequently%20shared%20by%20Facebook%20users.\">Visme<\/a><\/figcaption><\/figure>\n\n\n\n<p>Sounds simple enough, right? Take some fun factoid or statistic, dress it up in a well-designed infographic, tweet it, and done, right? Wrong.<\/p>\n\n\n\n<p>There are some critical steps to mastering infographic. First, keep it short. Too much verbiage and your infographic will get overlooked. Second, the fewer numbers, the better. Oh sure, you could pack an infographic with tons of stats, but again, a less is more approach isn\u2019t just better. It\u2019s more impactful and will likely lead to greater reach.<\/p>\n\n\n\n<p>And, the big one, choose your colors wisely. Remember, this is a visual piece of content. Using greys and blacks will just blend in with other text on social media sites. To make it pop, consider the hues of the biggest content sites, like Twitter (blue), Netflix (red), YouTube (red), or Instagram (red, pink, and yellow).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Blogs<\/h5>\n\n\n\n<p>Ahh, the blog. They arose in the mid-90s as virtual journals, where the literary could wax poetic about this or that in life. Now they\u2019re practically a requirement for every brand and for an excellent reason. Blog posts make excellent shareable content, provided they follow a few essential guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Well written (no typos, please)<\/li><li>Informative &#8211; they give customers the information they\u2019re interested in<\/li><li>Publishes regularly &#8211; nothing kills blog interest, like failing to post on a regular timeline.&nbsp;<\/li><li>Compels readers to pass it on &#8211; this the whole sharing idea. If you write about interesting topics, your audience will be more inclined to pass on your blog posts.<\/li><\/ul>\n\n\n\n<p>Some of the best blogs manage to weave a brand and its mission into current events. Say you own fitness that specializes in incorporating great music into every routine. When a pop star releases a new album, you could tap into how you\u2019ll be including their tunes into your exercise class line up and post about it on your blog. This not only provides excellent SEO fodder, but it also takes something you offer and aligns it with what people are already talking about.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">eBooks<\/h5>\n\n\n\n<p>This might come as a surprise because eBooks don\u2019t sound nearly as sexy as blogs or infographics. Still, eBooks are not only a hot piece of shareable content; they\u2019re at the top of the list of downloadable content, beating out white papers, according to <a href=\"https:\/\/www.netline.com\/netline002n\/data\/NetLine-2020-Content-Consumption-Report.pdf\">NetLine<\/a>.com.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"970\" height=\"647\" src=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/0116ebooks.jpg\" alt=\"\" class=\"wp-image-6226\" srcset=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/0116ebooks.jpg 970w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/0116ebooks-300x200.jpg 300w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/0116ebooks-768x512.jpg 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption>Source: <a href=\"https:\/\/americanlibrariesmagazine.org\/2016\/01\/04\/whats-store-ebooks\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Libraries Magazine<\/a><\/figcaption><\/figure>\n\n\n\n<p>This brings us to another point. Brands can\u2019t sleep on creating downloadable content. Why are they downloadable? Because these are much bigger forms of content. Rather than a mere tweet, someone can reshare, eBooks \u2014 \u201dcase studies to thought leadership, can be used to present anything a business wants to feature\u201d writes NetLine.&nbsp;<\/p>\n\n\n\n<p>Giving consumers added value and a resource rather than say, just a bit of data, eBooks are a piece of shareable content that can build a brand\u2019s credibility, trustworthiness, and status.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Memes<\/h5>\n\n\n\n<p>Now back to the funny stuff. Memes may seem like the work of someone who has a lot of time on their hands to mess around on the internet, but nothing could be further from the truth. Today memes are a full-time job.&nbsp;<\/p>\n\n\n\n<p>Exhibit A. Hyderabad Piyush Dwivedi is a freelance senior meme-r in India, according to <a href=\"https:\/\/timesofindia.indiatimes.com\/life-style\/spotlight\/the-demand-of-meme-makers-in-the-industry\/articleshow\/74907892.cms\"><em>Times of India<\/em><\/a>. And he is not alone.&nbsp;<\/p>\n\n\n\n<p>Content marketers have realized the value of these catchy, highly viral, often hilarious forms of content and they\u2019re powerful to amuse and build a good rapport with a brand\u2019s audience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x-1024x658.png\" alt=\"\" class=\"wp-image-6225\" srcset=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x-1024x658.png 1024w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x-300x193.png 300w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x-768x493.png 768w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x-1536x987.png 1536w, https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/social-media-marketing-meme-example-10-800@2x.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: Social Media Examiner<\/figcaption><\/figure>\n\n\n\n<p>And far from just visual jokes, memes are actually being used as information tools. Just look at all the memes democrats and republicans deployed in the recent presidential election. These shareable bits of content filled social media in the weeks leading up to the vote, proof of the power of humor in the content sharing economy.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Video<\/h5>\n\n\n\n<p>According to Business of Apps, YouTube had 2 billion users in 2019. That is a lot of eyeballs watching videos. And it\u2019s a big red flag that you are missing out if you\u2019re not using video in your content marketing.<\/p>\n\n\n\n<p>Of course, maintaining a brand YouTube channel (although strongly encouraged) isn\u2019t the only way to employ videos in your content marketing strategy. The rise of apps like TikTok has shown that short snippets of video that strikes an emotional cord \u2014 could be funny, sad, or relatable \u2014&nbsp;is in high demand.&nbsp;<\/p>\n\n\n\n<p>And it\u2019s not just influencers or comedians using sites like TikTok. A <a href=\"https:\/\/www.tiktok.com\/@gentrytodd?lang=en\">realtor<\/a> in Charleston, South Carolina has turned it into one of his main channels to connect with his clients using funny gags about the house buying process.&nbsp;<\/p>\n\n\n\n<p>The key to using video as a content marketing tool successfully is to make sure your videos align with your brand, is valuable, does it stir an emotion, or does it tap into a trend?<\/p>\n\n\n\n<p>Answer those questions right and produce a professional-looking video and you\u2019ll be well on your way to clicks and shares.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How-To<\/h5>\n\n\n\n<p>\u201cHow do I&#8230;.\u201d It\u2019s something people type into Google thousands of times a day. In 2018 just the phrase \u201cHow to vote\u201d and \u201chow to register to vote\u201d were the two most searched phrases of the year, according to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/02\/07\/google-search-statistics\">Word Stream<\/a>.<\/p>\n\n\n\n<p>Which is to say, we\u2019re all looking for answers and we\u2019re all trying to find them online. So provide them!<\/p>\n\n\n\n<p>Whatever your brand\u2019s specialty, be the expert and give your audience valuable and highly shareable \u201chow-to\u201d content.&nbsp;<\/p>\n\n\n\n<p>For instance, if you\u2019re a luxury beauty brand, then post blog or video tutorials on how to use your products. Or how to do the perfect French braid. Or how to avoid split-ends.&nbsp;<\/p>\n\n\n\n<p>This kind of content not only answers a customer&#8217;s question, it&#8217;s the advice they\u2019ll likely want to pass along provided it\u2019s created in a visually appealing and easy to share manner.&nbsp;<\/p>\n\n\n\n<p>Another plus of \u201chow-to\u201d content, it\u2019s nearly impossible to exhaust. You can post a blog on a big umbrella topic, then post one each week on sub-topics relating to the original idea. You can become the authority on something \u2014 again, building brand credibility \u2014&nbsp;while making your brand a resource for anyone seeking out this kind of information.<\/p>\n\n\n\n<p>And while creating your brand into an expert resource, you can also pull in other experts who can cross-promote (read: SHARE) your content to an even wider audience.&nbsp;<\/p>\n\n\n\n<p>It\u2019s really a simple strategy, it just requires smart execution and planning.&nbsp;<\/p>\n\n\n\n<p>But if that\u2019s not your forte, come talk to content marketers for whom it is. Here at <a href=\"https:\/\/zenmedia.com\/\">Zen Media,<\/a> we make it our business to know just how to approach the various forms of content out there and when to execute the appropriate format to get the biggest reach. Part science, part art, it takes a trusted team of marketers to make it work. But our time-tested and data-driven approach makes us leaders in the field. So when you\u2019re ready to up your content sharing game, you know who to call.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heard the phrase \u201ccontent is king\u201d? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands.&nbsp; Content can generate traffic, build brand loyalty, inform and engage an audience, or even lead to earned media if something goes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","footnotes":""},"categories":[35],"tags":[79,681,680],"class_list":["post-6224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","tag-content-marketing","tag-most-requested-content","tag-types-of-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Most Requested &amp; Shareable Content Online - Zen Media<\/title>\n<meta name=\"description\" content=\"This guide will look at the seven most requested content types and the most shareable content. You can tailor your content to reach a wider audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shama Hyder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\"},\"author\":{\"name\":\"Shama Hyder\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/f3c4cb9f45cb3c8c9501e6f51d9b3a2b\"},\"headline\":\"Top 6 Most Requested Content Types &#038; The Most Shareable Content\",\"datePublished\":\"2020-12-21T19:57:18+00:00\",\"dateModified\":\"2022-08-30T01:49:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\"},\"wordCount\":1380,\"publisher\":{\"@id\":\"https:\/\/zenmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg\",\"keywords\":[\"content marketing\",\"most requested content\",\"types of content\"],\"articleSection\":[\"Content Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\",\"url\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\",\"name\":\"6 Most Requested & Shareable Content Online - Zen Media\",\"isPartOf\":{\"@id\":\"https:\/\/zenmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg\",\"datePublished\":\"2020-12-21T19:57:18+00:00\",\"dateModified\":\"2022-08-30T01:49:27+00:00\",\"description\":\"This guide will look at the seven most requested content types and the most shareable content. You can tailor your content to reach a wider audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage\",\"url\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg\",\"contentUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg\",\"width\":2560,\"height\":1780},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Content Strategy\",\"item\":\"https:\/\/zenmedia.com\/blog\/category\/content-strategy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 6 Most Requested Content Types &#038; The Most Shareable Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zenmedia.com\/#website\",\"url\":\"https:\/\/zenmedia.com\/\",\"name\":\"Zen Media\",\"description\":\"B2B Marketing and PR Agency for B2B Brands\",\"publisher\":{\"@id\":\"https:\/\/zenmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zenmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zenmedia.com\/#organization\",\"name\":\"Zen Media\",\"url\":\"https:\/\/zenmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg\",\"contentUrl\":\"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Zen Media\"},\"image\":{\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZenMediaGroup\/\",\"https:\/\/x.com\/WeAreZenMedia\",\"https:\/\/www.linkedin.com\/company\/wearezenmedia\/\",\"https:\/\/www.instagram.com\/zenmediagroup\/\",\"https:\/\/www.youtube.com\/@zenmediaofficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/f3c4cb9f45cb3c8c9501e6f51d9b3a2b\",\"name\":\"Shama Hyder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zenmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4de87c31b8be1b8b4d7225184fd388577cc678f5808ed81cb48b7c80c406447?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4de87c31b8be1b8b4d7225184fd388577cc678f5808ed81cb48b7c80c406447?s=96&d=mm&r=g\",\"caption\":\"Shama Hyder\"},\"description\":\"Shama Hyder is the Founder &amp; CEO of Zen Media, an international keynote speaker, and a bestselling author. Fast Company calls her a \\\"millennial master of the universe\\\" and a \\\"zen master of marketing.\\\" She's a Forbes and Inc. 30 under 30 alum, and LinkedIn has called her a Top Voice in Marketing four years in a row. Shama was recognized as a top 100 entrepreneur under the age of 30 by The White House and a top 100 entrepreneur under the age of 35 by the United Nations. About 30% of businesses in the U.S. are owned by women\u2014only 2% break $1 million in revenue. When you look at women of color, this number drops even more dramatically. Shama is no stranger to navigating uncharted territory. Zen Media is a PR and marketing agency serving tech-driven B2B companies around the globe, including brands like Chase Business, Dwolla, ATB Ventures, Cox Communications, and more. Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CNBC, and she's one of the world\u2019s leading experts on marketing and PR in the digital age.\",\"sameAs\":[\"https:\/\/shamahyder.com\/\",\"https:\/\/www.instagram.com\/shamahyder\/\",\"https:\/\/www.linkedin.com\/in\/ShamaHyder\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/Shama\",\"https:\/\/www.youtube.com\/@ShamaTV\"],\"url\":\"https:\/\/zenmedia.com\/blog\/author\/shamahyder\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Most Requested & Shareable Content Online - Zen Media","description":"This guide will look at the seven most requested content types and the most shareable content. You can tailor your content to reach a wider audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/","twitter_misc":{"Written by":"Shama Hyder","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#article","isPartOf":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/"},"author":{"name":"Shama Hyder","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/f3c4cb9f45cb3c8c9501e6f51d9b3a2b"},"headline":"Top 6 Most Requested Content Types &#038; The Most Shareable Content","datePublished":"2020-12-21T19:57:18+00:00","dateModified":"2022-08-30T01:49:27+00:00","mainEntityOfPage":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/"},"wordCount":1380,"publisher":{"@id":"https:\/\/zenmedia.com\/#organization"},"image":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage"},"thumbnailUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg","keywords":["content marketing","most requested content","types of content"],"articleSection":["Content Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/","url":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/","name":"6 Most Requested & Shareable Content Online - Zen Media","isPartOf":{"@id":"https:\/\/zenmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage"},"image":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage"},"thumbnailUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg","datePublished":"2020-12-21T19:57:18+00:00","dateModified":"2022-08-30T01:49:27+00:00","description":"This guide will look at the seven most requested content types and the most shareable content. You can tailor your content to reach a wider audience.","breadcrumb":{"@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#primaryimage","url":"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg","contentUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2020\/12\/shutterstock_249255883-scaled.jpg","width":2560,"height":1780},{"@type":"BreadcrumbList","@id":"https:\/\/zenmedia.com\/blog\/top-6-most-requested-content-types-the-most-shareable-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Content Strategy","item":"https:\/\/zenmedia.com\/blog\/category\/content-strategy\/"},{"@type":"ListItem","position":2,"name":"Top 6 Most Requested Content Types &#038; The Most Shareable Content"}]},{"@type":"WebSite","@id":"https:\/\/zenmedia.com\/#website","url":"https:\/\/zenmedia.com\/","name":"Zen Media","description":"B2B Marketing and PR Agency for B2B Brands","publisher":{"@id":"https:\/\/zenmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zenmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zenmedia.com\/#organization","name":"Zen Media","url":"https:\/\/zenmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg","contentUrl":"https:\/\/zenmedia.com\/wp-content\/uploads\/2021\/08\/ZenMedia_logo-01.svg","width":"1024","height":"1024","caption":"Zen Media"},"image":{"@id":"https:\/\/zenmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZenMediaGroup\/","https:\/\/x.com\/WeAreZenMedia","https:\/\/www.linkedin.com\/company\/wearezenmedia\/","https:\/\/www.instagram.com\/zenmediagroup\/","https:\/\/www.youtube.com\/@zenmediaofficial"]},{"@type":"Person","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/f3c4cb9f45cb3c8c9501e6f51d9b3a2b","name":"Shama Hyder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4de87c31b8be1b8b4d7225184fd388577cc678f5808ed81cb48b7c80c406447?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4de87c31b8be1b8b4d7225184fd388577cc678f5808ed81cb48b7c80c406447?s=96&d=mm&r=g","caption":"Shama Hyder"},"description":"Shama Hyder is the Founder &amp; CEO of Zen Media, an international keynote speaker, and a bestselling author. Fast Company calls her a \"millennial master of the universe\" and a \"zen master of marketing.\" She's a Forbes and Inc. 30 under 30 alum, and LinkedIn has called her a Top Voice in Marketing four years in a row. Shama was recognized as a top 100 entrepreneur under the age of 30 by The White House and a top 100 entrepreneur under the age of 35 by the United Nations. About 30% of businesses in the U.S. are owned by women\u2014only 2% break $1 million in revenue. When you look at women of color, this number drops even more dramatically. Shama is no stranger to navigating uncharted territory. Zen Media is a PR and marketing agency serving tech-driven B2B companies around the globe, including brands like Chase Business, Dwolla, ATB Ventures, Cox Communications, and more. Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CNBC, and she's one of the world\u2019s leading experts on marketing and PR in the digital age.","sameAs":["https:\/\/shamahyder.com\/","https:\/\/www.instagram.com\/shamahyder\/","https:\/\/www.linkedin.com\/in\/ShamaHyder\/","https:\/\/x.com\/https:\/\/twitter.com\/Shama","https:\/\/www.youtube.com\/@ShamaTV"],"url":"https:\/\/zenmedia.com\/blog\/author\/shamahyder\/"}]}},"_links":{"self":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts\/6224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/comments?post=6224"}],"version-history":[{"count":0,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/posts\/6224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/media\/6229"}],"wp:attachment":[{"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/media?parent=6224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/categories?post=6224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenmedia.com\/wp-json\/wp\/v2\/tags?post=6224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}