{"id":6318,"date":"2021-02-04T20:09:59","date_gmt":"2021-02-04T20:09:59","guid":{"rendered":"https:\/\/zenmedia.com\/?p=6318"},"modified":"2024-07-01T10:33:19","modified_gmt":"2024-07-01T10:33:19","slug":"how-to-build-a-bulletproof-linkedin-content-strategy","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/how-to-build-a-bulletproof-linkedin-content-strategy\/","title":{"rendered":"How to Build a Bulletproof LinkedIn Content Strategy"},"content":{"rendered":"\n

Gone are the days when LinkedIn was just that site you used if you were looking for a job. Now, companies, brands and individuals are using the platform to expand their reach, build their notoriety, and connect with clients.<\/p>\n\n\n\n

In short, users are learning how to use LinkedIn to promote their businesses.<\/p>\n\n\n\n

Content creation on LinkedIn increased by 60% in the last year<\/a>, according to Hootsuite. People are using the site to connect, convert and capitalize on the dramatic shift in business that the pandemic certainly brought about.<\/p>\n\n\n\n

In the same report, Hootsuite also reported that 33% of B2B (business to business) decision makers used LinkedIn to research their purchases?<\/p>\n\n\n\n

Your ideal client could be part of that third of all users scouring the platform for their next company buy.<\/p>\n\n\n\n

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Related post: The Complete B2B LinkedIn Marketing Guide<\/a><\/figcaption><\/figure>\n\n\n\n

To make a long story short: you need a LinkedIn content marketing strategy that converts your connections into clients.<\/p>\n\n\n\n

Lucky for you (and lucky for us), our CEO Shama Hyder<\/a> has been one of LinkedIn\u2019s Top Voices in Marketing four times over<\/a>. As the founder of an award-winning marketing and PR firm<\/a>, she knows what she\u2019s doing, to say the least, and she engages with more than 640,000 subscribers on the LinkedIn platform.<\/p>\n\n\n\n

Here are six elements of a bulletproof LinkedIn content marketing strategy for you and your business.<\/p>\n\n\n\n

Six Steps to a Bulletproof LinkedIn Content Strategy<\/h2>\n\n\n\n

1. Be a human: Use your personal profile in your LinkedIn strategy<\/strong><\/h3>\n\n\n\n

Being a human is a great life philosophy (no kidding), but specifically on LinkedIn, know that people are more likely to connect with other people versus brands, companies or corporate identities.<\/p>\n\n\n\n

So, be a human and optimize your individual identity to connect with potential clients.<\/p>\n\n\n\n

More than 300,000 people viewed our CEO\u2019s post about how she learned from her mistakes<\/a> as a boss. This post alone has received more engagement on LinkedIn than any others, and all because it showcases the human side of being a leader in your industry.<\/p>\n\n\n\n

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Personalized posts, where users get a glimpse behind the scenes, offer two means of connection: they solidify your status in your industry (like in this case, as an entrepreneur) and they expand your realm of impact by appealing to issues that transcend industry (like learning to be a good boss). <\/p>\n\n\n\n

Even if you\u2019re creating a LinkedIn marketing strategy for b2b, you still need that human component.<\/p>\n\n\n\n

A successful LinkedIn content strategy balances what you do in your work with who you are in your industry. Develop your personal voice<\/a> and share posts that convey the person behind the product, innovation, company, or industry.<\/p>\n\n\n\n