{"id":7536,"date":"2021-11-09T07:18:18","date_gmt":"2021-11-09T07:18:18","guid":{"rendered":"https:\/\/zenmedia.com\/?page_id=7536"},"modified":"2022-10-14T18:09:33","modified_gmt":"2022-10-14T18:09:33","slug":"b2b-marketing-and-pr-videos-industry-trends-insights","status":"publish","type":"page","link":"https:\/\/zenmedia.com\/b2b-marketing-and-pr-videos-industry-trends-insights\/","title":{"rendered":"B2B Marketing and PR Videos – Industry Trends & Insights"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

B2B Marketing and PR Videos \u2013 Industry Trends & Insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Fame Doesn't Sell<\/h2>\n\t\t\t\t\t\t\t
02 \/ 26 \/ 2025<\/div>\n\t\t\t\t\t\t\t

fame doesn\u2019t sell. followers don\u2019t convert. visibility without relevance is just noise.\n\nwe\u2019ve all seen it\u2014celebrities launch brands, the internet buzzes for a moment, and then\u2026 nothing. meanwhile, smaller creators with deep audience relationships are building brands that sell out, over and over again.\n\nthe difference? relevance.\n\nthe old playbook was simple:\nmake a product. spend millions on marketing. hope people buy.\n\nthat formula? it\u2019s dead.\n\ntoday\u2019s most successful brands do the opposite. they build an audience first, listen closely, and then create products people already want.\n\nthis isn\u2019t a hack. it\u2019s not a shortcut. it\u2019s the new foundation of brand building.\n\nwhen we worked with Chase Business, they could have focused on financial campaigns. instead, they leaned into what their audience actually needed\u2014guidance on marketing, tech, and business growth.\n\nthey didn\u2019t push products. they built trust.\n\nsame with rhode skin. hailey bieber didn\u2019t just slap her name on a beauty brand\u2014she built something her audience already wanted.\n\n$14 million in sales in six months. a 60,000-person waitlist before launch.\n\nnot because of her fame. but because of her relevance.\n\nacquisition without relevance is wasted investment. visibility without connection is just noise.\n\nso before your next product launch, ask yourself:\n\nwho exactly are we serving?\nwhat do they actually care about?\nhow well do we truly understand them?\n\nbecause when you get this right, selling isn\u2019t even selling. it\u2019s just delivering what your audience has been waiting for.\n\nbrands aren\u2019t entitled to attention. they have to earn it.\n\nso, who are you really building for? because in this new world, that\u2019s the only question that matters.\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Retail is Dying<\/h2>\n\t\t\t\t\t\t\t
02 \/ 25 \/ 2025<\/div>\n\t\t\t\t\t\t\t

retail is dying.\n\nthat\u2019s the narrative. and it\u2019s wrong.\n\nphysical retail isn\u2019t dying\u2014it\u2019s being strategically misunderstood. and that misunderstanding is leaving billions on the table.\n\n75% of consumers prefer shopping in-store. but only 9% are satisfied. that\u2019s not a retail apocalypse\u2014it\u2019s a strategy failure.\n\nmarket leaders see physical space as their biggest advantage. others treat it like a legacy burden.\n\nthink about it:\n\nshoppers won\u2019t wait 5 minutes in-store but will wait weeks for temu deliveries. disney turned waiting into an experience. retail still treats it as a problem.\n\n3 strategic failures hiding in plain sight:\n\n 1. inventory disconnect\n\u21b3 only 9% of online inventory is available in stores.\n\n 2. data blindness\n\u21b3 every size request, abandoned try-on, and return is data\u2014most retailers ignore it.\n\n 3. relevance deficit\n\u21b3 stores are built around products. but customers shop for experiences.\n\nshoppers aren\u2019t abandoning stores. they\u2019re waiting for retailers to catch up.\n\nthe future of retail belongs to companies that treat physical stores not as distribution points\u2014but as relevance engines.\n\nthe question isn\u2019t whether stores will survive. it\u2019s whether they\u2019ll evolve.\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Gravity Always Wins. Even in Storytelling.<\/h2>\n\t\t\t\t\t\t\t
02 \/ 21 \/ 2025<\/div>\n\t\t\t\t\t\t\t

gravity always wins. even in storytelling.\n\nevery startup claims they're defying it. building something impossible. changing the world.\n\nnikola's $30 billion story floated beautifully. until it didn't.\n\nthe market loves a great story. but there's a difference between anti-gravity and lies.\n\nthink about it:\n\n\u21b3 tesla promised electric cars, then built them \u21b3 amazon promised next-day delivery, then built it \u21b3 nikola promised innovation, then rolled a truck down a hill\n\nthe difference?\n\nsome companies build the impossible. others just pitch it.\n\n3 market truths we keep forgetting:\n\ncapital rewards audacity, but punishes deception\nvision gets you funded, execution keeps you funded\nstorytelling opens doors, substance keeps them open\nbottom line: you can temporarily suspend gravity with a great story. but eventually, everything comes back down.\n\nremember: the market always finds out if you're building anti-gravity, or just selling hot air.\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Apple's $599 Budget iPhone Isn't What You think<\/h2>\n\t\t\t\t\t\t\t
02 \/ 20 \/ 2025<\/div>\n\t\t\t\t\t\t\t

there's no such thing as a budget iPhone anymore\u2014and that's exactly how Apple wants it.\n\nat $599, the new iPhone 16e costs 40% more than its predecessor. this isn't a pricing mistake, it's a calculated strategy.\n\nhere's what makes it brilliant:\n\n\u21b3 targeting families and first-time buyers who want the Apple experience without the Pro price tag\n\n\u21b3 using the C1 modem to kick off another vertical integration play (just like they did with Intel)\n\n\u21b3 turning every feature into an ecosystem hook that makes switching nearly impossible\n\nwhat Apple understands: sometimes the best way to grow isn't by going cheaper\u2014it's by making your entry point sticky enough that customers never want to leave.\n\nthis is how you turn market share into long-term value.\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Is Traditional Media Dying?<\/h2>\n\t\t\t\t\t\t\t
02 \/ 18 \/ 2025<\/div>\n\t\t\t\t\t\t\t

traditional media is dying.\nPR is useless.\npitching is dead.\n\nand they couldn't be more wrong.\n\nhere's what everyone's missing about PR in 2025:\n\n1. influence is exploding, not shrinking\n\n\u21b3 2.5 hours: daily social media consumption\n\u21b3 600M: daily Google Discover users\n\u21b3 565M: newsletter subscribers\n\u21b3 49 minutes: daily YouTube time\n\u21b3 23%: Americans consuming 10+ podcasts weekly\n\n2. every major algorithm runs on PR\n\n\u21b3 want to top Reddit? need PR\n\u21b3 want Google News visibility? need PR\n\u21b3 want Apple News features? need PR\n\u21b3 want Techmeme placement? need PR\n\n3. AI just made PR more valuable than ever\n\n\u21b3 language models only trust \"authority sources\"\n\u21b3 brand mentions depend on PR-influenced content\n\u21b3 every AI response about your industry comes from PR\n\nThe difference?\n\nold PR: pitch journalists and pray\nnew PR: shape how you're talked about everywhere your audience lives\n\nbottom line:\n\nPR isn't just alive. it's about to become the most powerful force in marketing.\n\nremember:\n\nwhen someone asks AI about your industry tomorrow (and they will), they'll get answers based on the PR you do today.\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\tPlay Video<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Are You Ready For The Empowerment Economy?<\/h2>\n\t\t\t\t\t\t\t
02 \/ 17 \/ 2025<\/div>\n\t\t\t\t\t\t\t

brand isn't about you.\n\nit's about what doing business with you says about them.\n\ni've said this on stage for years\u2014this idea shaped the identity economy. brands stopped selling just products or experiences. instead, they became signals of who their customers are.\n\nbut that's no longer enough.\n\npeople don't just want brands that reflect their identity. they want brands that help them evolve into who they're meant to become.\n\nthe next generation of winning brands won't just give people something to buy, wear, or belong to. they'll give people the tools to unlock their full potential.\n\ni believe we're moving into a new phase:\n\n1) experience economy \u2192 businesses shifted from selling products to selling moments (think immersive retail, themed experiences)\n\n2) identity economy \u2192 experiences weren't enough; people wanted brands that reflected who they are (think social media, fandom-driven brands, lifestyle companies)\n\n3) empowerment economy \u2192 the future. the brands that will dominate are the ones that actively help people grow, achieve, and self-actualize\n\nthis isn't about content or community\u2014it's about transformation.\n\nthe future is being built by brands that aren't just part of your life but help you level up in every way that matters.\n\nidentity was the currency of the last decade. self-actualization will be the currency of the next.\n\nthe best brands won't just shape perception. they'll shape who people have the potential to become.\n\ncurious: what brands do you see already building for this future?\n\n\u2014 \nShama Hyder is the founder & CEO of Zen Media. She has been named the \u201cZen Master of Marketing\u201d by Entrepreneur Magazine and the \u201cMillennial Master of the Universe\u201d by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn\u2019s Top 10 Voices in Marketing for four years in a row.\n\u2014 \n\n \u25baConnect with Shama\nFacebook: https:\/\/www.facebook.com\/ShamaHyderPage\nTwitter: https:\/\/twitter.com\/Shama\nInstagram: https:\/\/instagram.com\/shamahyder\/\nLinkedIn: http:\/\/www.linkedin.com\/in\/shamahyder\nPersonal website: https:\/\/shamahyder.com\/ \nCompany website: https:\/\/zenmedia.com\/<\/p><\/div>\n\t\t\t\t\t<\/div>

\n\t\t\t\t\t
\n\t\t\t\t\t\t