{"id":8004,"date":"2021-10-01T21:27:00","date_gmt":"2021-10-01T21:27:00","guid":{"rendered":"https:\/\/zenmedia.com\/?p=8004"},"modified":"2024-07-01T10:37:39","modified_gmt":"2024-07-01T10:37:39","slug":"number-of-backlinks-doesnt-matter-this-does","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/number-of-backlinks-doesnt-matter-this-does\/","title":{"rendered":"Google\u2019s John Mueller Says Total Number of Backlinks Doesn\u2019t Matter\u2014Here\u2019s What Does"},"content":{"rendered":"\n

Well, here\u2019s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google<\/a>, that the number of backlinks a site has truly doesn\u2019t matter to the algorithm. <\/p>\n\n\n\n

What does? <\/p>\n\n\n\n

The relevance<\/em> of each and every backlink. In this case, it\u2019s an exceedingly clear-cut case of quality over quantity. <\/p>\n\n\n\n

But now that that cat is out of the bag, the question becomes: How do you generate high-quality, relevant backlinks? <\/p>\n\n\n\n

In this post, we\u2019re going to look at 4 different ways we\u2019ve used with our own clients to get those high-quality links. Let\u2019s get started!<\/p>\n\n\n\n

PR \ud83d\udc4f\ud83c\udffb PR \ud83d\udc4f\ud83c\udffb  PR \ud83d\udc4f\ud83c\udffb<\/h2>\n\n\n\n

B2B PR<\/a>, or earned media<\/a>, is one of the most effective ways to generate the kind of backlinks that Google\u2019s algorithm loves, and that can help push your site higher up in the search results. <\/p>\n\n\n\n

This is because the backlinks you\u2019ll get from an interview with your CEO, a feature in an online publication, or a column in a trade magazine will be both relevant and high-quality\u2014as long as the website they\u2019re coming from has high domain authority<\/a>. <\/p>\n\n\n\n

This doesn\u2019t necessarily mean that you should be focusing all your energy on Tier 1 publications (outlets like the New York Times, Wall Street Journal, Inc., and Harvard Business Review). <\/p>\n\n\n\n

Those are important to go after, of course, but a respected journal that covers a niche industry can also have high domain authority, even though it may only attract a fraction of the visitors one of the major outlets does.<\/p>\n\n\n\n

Related read: <\/strong>8 Signs Your PR Strategy Needs a Professional<\/strong><\/a><\/p>\n\n\n\n

Unique digital experiences<\/h2>\n\n\n\n

Creating a unique digital experience can not only increase your traffic and boost your customer loyalty, but it can also attract attention from media outlets, bloggers, and influencers\u2014thereby generating backlinks. <\/p>\n\n\n\n

Here\u2019s an example. <\/p>\n\n\n\n

One of our clients, Nouveau Eyewear, wanted to connect with customers more closely by offering them an experience that was fun, unique, and practical. We came up with the \u201cFind Your Frame\u201d Quiz <\/a>to help users figure out what kind of eyeglasses frame best fit their personality. And their customers loved it: the quiz had a whopping 97% completion rate!<\/p>\n\n\n\n

Quizzes, games, videos, interactive content\u2014if you can create something enjoyable and informative, and get the word out using your owned media (your website and social channels), you can generate high-quality backlinks over time and boost your rankings. <\/p>\n\n\n\n

High-quality content marketing<\/h2>\n\n\n\n

Just as with a great digital experience, high-quality content will naturally generate solid backlinks because people will want to refer to it, share it with their followers, and include it in roundups or lists of curated content. <\/p>\n\n\n\n

Starting to see a pattern here? To get high-quality, relevant backlinks, you also need high-quality, relevant content. <\/p>\n\n\n\n

Examples include: <\/p>\n\n\n\n