The members of your company\u2019s c-suite are making strategic moves, driving initiatives, and leading their teams, but no one outside of the company in question really knows who they are\u2014and that\u2019s a problem. <\/p>\n\n\n\n
The main reason is quite simple: They aren\u2019t considered thought leaders in their field. <\/p>\n\n\n\n
So what? You might be asking. And sure, maybe it isn\u2019t a big deal if you aren\u2019t looking to grow your company, audience reach, and authority in the industry. But if you want any of these things, it\u2019s time to get personal.<\/p>\n\n\n\n
Let\u2019s put the thought back in thought leadership, and go over why marketing your leadership team as leaders industrywide is such a strong digital PR<\/a> and Marketing move.<\/p>\n\n\n\n Studies show that 70% of people prefer to get to know a company through articles over advertisements. Unlike ads, articles are authored by the individuals behind the company. They emanate that individual\u2019s personality and real-world anecdotes, and there\u2019s a human connection: the expert can actually respond to comments and feedback.<\/p>\n\n\n\n1. Articles over Ads<\/strong><\/h3>\n\n\n\n