{"id":8408,"date":"2022-01-24T21:54:33","date_gmt":"2022-01-24T21:54:33","guid":{"rendered":"https:\/\/zenmedia.com\/?p=8408"},"modified":"2024-07-01T09:36:31","modified_gmt":"2024-07-01T09:36:31","slug":"outsource-ghostwriter-b2b-thought-leadership","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/outsource-ghostwriter-b2b-thought-leadership\/","title":{"rendered":"Ghostwriting: Be the Expert, Outsource the Rest"},"content":{"rendered":"\n

Why you should consider hiring a ghostwriter for your thought leadership<\/em><\/h1>\n\n\n\n

We\u2019re spilling the beans. <\/p>\n\n\n\n

Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders\u2014aren\u2019t actually written by them. <\/p>\n\n\n\n

It\u2019s true, and it happens more often than you think. <\/p>\n\n\n\n

We tend to think of ghostwriters in terms of autobiographies or other long-form pieces of that sort, but believe it or not, ghostwriting is a valuable facet of B2B content marketing<\/a>. That\u2019s because, when it comes to thought leadership, there aren\u2019t enough hours in the day to sit and write.\u00a0<\/p>\n\n\n\n

Running an innovative business, launching new ventures, and staying on top of current trends in your industry are time-consuming tasks, and they don\u2019t leave much room for putting pen to paper (or fingers to keyboard). <\/p>\n\n\n\n

And let\u2019s be real, no one wants to end their day pushing through writer’s block, trying to parse out a thought or experience in a concise yet engaging way. <\/p>\n\n\n\n

We get it. <\/p>\n\n\n\n

You\u2019d never present a half-baked proposal to a client, and your thought leadership shouldn\u2019t be any different. Compare your end-of-the-day writing to handing your ideas to a professional writer and imagine the difference. <\/p>\n\n\n\n

It\u2019s time to let go. <\/p>\n\n\n\n

Be the expert in your field and let someone else handle the rest.<\/p>\n\n\n\n

What is <\/strong>ghostwriting<\/em><\/strong>?<\/strong><\/h2>\n\n\n\n

Despite its spooky title, ghostwriting isn\u2019t scary. It\u2019s simply the process of pairing your great ideas, experiences, and insights with great writing skills to produce top-of-the-line content. Easy.  <\/p>\n\n\n\n

While they undoubtedly have many topics and experiences to share, not all business leaders double as excellent writers\u2014and that\u2019s okay. <\/p>\n\n\n\n

CEOs often have ghostwriters because it gives them more time to focus on their business while simultaneously building their thought leadership in a professional and polished manner.<\/p>\n\n\n\n

Whether it\u2019s a blog post on a company website or an opinion piece on a business platform, ghostwritten articles are an effective way to increase the visibility of a thought leader or an organization and help generate web traffic and business leads. <\/p>\n\n\n\n

Ghostwriting: Real or Fake Thought Leadership?<\/strong><\/h2>\n\n\n\n

B2B thought leadership<\/a> happens when credible experts share their unique opinions or experiences in their field. Whether or not the bylined author types every word of the article is irrelevant to the purpose and effect of sharing the expertise.<\/p>\n\n\n\n

When done correctly, ghostwriting helps ensure that your audience reads interesting, engaging content from an actual thought leader: you<\/em>. <\/p>\n\n\n\n

Related reading: <\/em><\/strong>What Goes into Branding and Thought Leadership Services?<\/em><\/a><\/p>\n\n\n\n

In ghostwriting, the thoughts are yours, the advice is yours, the guidance is yours, but the work of putting it together is someone else\u2019s. It doesn\u2019t mean you\u2019re hiring a random writer with time on their hands to make a blind attempt at communicating your ideas. It also doesn\u2019t mean that you\u2019re hiring someone else to formulate great thoughts and insights based on research or their own opinions. Instead, you\u2019re hiring a specialized expert who will help piece together all of your <\/em>ideas and articulate them on paper in a way that helps you connect with your audience.<\/p>\n\n\n\n

Should you consider getting a Ghostwriter?<\/strong><\/h2>\n\n\n\n

Celebrities, politicians, and public figures employ ghostwriters to varying degrees because they know their stories will sound more cohesive and connect with their audience better if written by a professional. <\/p>\n\n\n\n

And they\u2019re right! <\/p>\n\n\n\n

The fact is that just because someone is an expert in their industry does not mean that they are an amazing writer, and even if they are, they may not enjoy writing or have the time and energy to put into it. <\/p>\n\n\n\n

Not all thought leaders struggle with writing their own content, but many do. We find that many of our thought leadership clients fall into one of two categories:<\/p>\n\n\n\n