{"id":9267,"date":"2022-06-07T22:11:25","date_gmt":"2022-06-07T22:11:25","guid":{"rendered":"https:\/\/zenmedia.com\/?p=9267"},"modified":"2024-07-01T09:30:24","modified_gmt":"2024-07-01T09:30:24","slug":"hack-the-linkedin-algorithm","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/hack-the-linkedin-algorithm\/","title":{"rendered":"Hack the LinkedIn Algorithm in 4 Easy Steps"},"content":{"rendered":"\n

Bringing together large corporations, small businesses, and employees, LinkedIn is easily one of the best platforms for B2B marketing<\/a>. So, what\u2019s step one for building a strong LinkedIn following? Learning the algorithm. <\/p>\n\n\n\n

As with any social media platform, Linkedin\u2019s algorithm favors certain types of content. Earn favor with the algorithm, and your content will be consistently present in your follower\u2019s feeds\u2014creating strong visibility. <\/p>\n\n\n\n

Fail to, and your hard work\u2014writing, designing, editing posts\u2014will go unnoticed. <\/p>\n\n\n\n

Like Facebook, LinkedIn prioritizes user engagement. But unique to LinkedIn is its four-step process to evaluate content across the platform. Ready to learn those four steps and crack the LinkedIn code? Let\u2019s go! <\/p>\n\n\n\n

LinkedIn\u2019s 4-step evaluation process<\/h2>\n\n\n\n
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  1. When any piece of content is published, LinkedIn bots evaluate it and categorize it into one of three options: spam, low-quality, or clear. Of course, you always want your posts to be \u201cclear,\u201d but there\u2019s still hope if a post is deemed \u201clow-quality.\u201d <\/li>\n<\/ol>\n\n\n\n
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    1. LinkedIn tests your content with users. In true social media fashion, LinkedIn lets your audience decide if your content should reign supreme or fall flat. In this phase of the process, your post needs to avoid users marking it as spam or asking LinkedIn to \u201chide\u201d it from their feed.<\/li>\n<\/ol>\n\n\n\n
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      1. In the third step of the process, LinkedIn starts awarding content points! Once your post has passed the content testing with your LinkedIn connections, LinkedIn begins to weigh the likes (one point), comments (two points), and shares (three points). The post’s score decides its fate. Either it will rise to the occasion, scoring high and therefore earning a place in more users\u2019 feeds, or it will score low and be demoted to a low-quality post. <\/li>\n<\/ol>\n\n\n\n
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        1. The last step in the process is for LinkedIn\u2019s human editors to weigh in. If your post earns enough points to impress the platform, it will be reviewed by editors at LinkedIn who decide if it is worthy of sharing with users outside of your network (like in the \u201ctrending content\u201d area or in the news feeds of users who have interacted with content similar to yours). <\/li>\n<\/ol>\n\n\n\n

          So now that we know the inner workings of the LinkedIn algorithm\u2019s method\u2014both bot-based and human-based\u2014how do we use this information as we craft our social media marketing strategy<\/a>? <\/p>\n\n\n\n

          We create our own 4-step process to earn algorithm favor, of course. <\/p>\n\n\n\n

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          1. Optimize post time. <\/li>\n\n\n\n
          2. Prioritize user engagement. <\/li>\n\n\n\n
          3. Keep it on-platform.<\/li>\n\n\n\n
          4. Take advantage of new features.<\/li>\n<\/ol>\n\n\n\n

            Optimize post time.<\/strong><\/h3>\n\n\n\n

            Knowing the right time to post on any social platform can give your content a huge leg up on the competition (and there\u2019s a lot of it). Luckily for LinkedIn marketers, the platform has a fairly straightforward post-time optimization window, and it\u2019s obvious if you think about who the platform\u2019s users are. <\/p>\n\n\n\n

            Since LinkedIn is a professional platform for businesses, organizations, and employees, most engagement tends to happen between 9 a.m. and 5 p.m. on weekdays. But to further narrow it down, peak posting times tend to be around people\u2019s lunch hour (typically between noon and 1 p.m.). And according to research from HubSpot<\/a>, B2B content<\/a> thrives:<\/p>\n\n\n\n