{"id":9463,"date":"2022-07-15T18:33:17","date_gmt":"2022-07-15T18:33:17","guid":{"rendered":"https:\/\/zenmedia.com\/?p=9463"},"modified":"2025-03-25T22:16:44","modified_gmt":"2025-03-25T22:16:44","slug":"how-to-write-killer-ctas","status":"publish","type":"post","link":"https:\/\/zenmedia.com\/blog\/how-to-write-killer-ctas\/","title":{"rendered":"How to Write CTAs That People Actually Click With Examples!"},"content":{"rendered":"\n<p><strong>Sign up. Learn more. Buy now.<\/strong><\/p>\n\n\n\n<p>You have likely come across all of these call-to-actions before. As social media algorithms change and <a href=\"https:\/\/zenmedia.com\/blog\/understanding-basics-paid-advertising-online\/\">paid ads<\/a> flood our feeds, marketers need to write copy that sets their companies apart. It needs to be fun, engaging, and straightforward. But, most importantly, it needs to give prospective customers a reason to click.&nbsp;<\/p>\n\n\n\n<p>The call-to-action (CTA) is the most important piece of the puzzle. <a href=\"https:\/\/www.adroll.com\/blog\/ready-set-call-to-action-creating-a-compelling-cta\">AdRoll<\/a> defines the CTA as \u201cthe part of a marketing message that attempts to persuade a person to perform the desired action.\u201d In just a few words, a successful CTA tells users exactly what to do and directly links them to where they can do it. It should stand out from the rest of the post copy and streamline the buyer\u2019s journey with just the click of a button.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of a Good Call to Action<\/h2>\n\n\n\n<p>Here are some quick statistics that highlight the power of a CTA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.protocol80.com\/blog\/2019-cta-statistics#:~:text=More%20than%2090%25%20of%20visitors%20who%20read%20your%20headline%20also%20read%20your%20CTA%20copy.%20(Unbounce)\">90% of users<\/a> who read your headline will also read your CTA copy<\/li>\n\n\n\n<li>Adding CTAs to your Facebook page can increase the <a href=\"https:\/\/www.protocol80.com\/blog\/2019-cta-statistics#:~:text=Adding%20CTAs%20to%20your%20Facebook%20page%20can%20increase%20click%2Dthrough%20rate%20by%20285%25.%20(AdRoll)\">click-through rate by 285%<\/a><\/li>\n\n\n\n<li>CTAs on a landing page of a company site can increase conversions by 80%<\/li>\n<\/ul>\n\n\n\n<p>But to convert prospective customers into excited buyers, a CTA cannot be bland or overly wordy. So while \u201cSign up\u201d and \u201cBuy now\u201d are direct, there are more creative ways for companies to call on their customers.&nbsp;<\/p>\n\n\n\n<p>So how can marketers write the most effective CTAs? Luckily for you, our Zen Media team is sharing tips and tricks to writing call-to-actions that people actually click.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Write a Killer Call to Action<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>The Three-S Rule<\/em>: Simple, Snappy, and Specific<\/strong><\/h3>\n\n\n\n<p>When our team is writing CTAs for our clients, we stick to our <em>Three-S<\/em> <em>Rule<\/em>: simple, snappy, and specific. Let\u2019s break it down.&nbsp;<\/p>\n\n\n\n<p><strong>Simple<\/strong>: Your company\u2019s call-to-action should simply tell users what you want them to do. Don\u2019t use jargon or complex language. Instead, be direct about the action you want them to take after viewing your post. Strong verbs like \u201cLearn,\u201d \u201cJoin,\u201d and \u201cSign up\u201d are effective for beginning your CTA.&nbsp;<\/p>\n\n\n\n<p><strong>Snappy<\/strong>: Keep your CTAs short and snappy\u2014ideally between two to six syllables and six words or fewer. If you have more information that you want to share with your audience, try putting that in the body of your post. The snappier you can keep your CTA, the likelier you will retain prospects.&nbsp;<\/p>\n\n\n\n<p><strong>Specific<\/strong>: According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\">Hubspot<\/a>, personalized call-to-actions perform 202% better than their generic counterparts. This stat shows that the more specific your CTA is, the better it will engage with users. Prospective clients are more likely to buy a product when it directly responds to their wants and needs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/07\/7.15-zen-blog_-1024x378.jpg\" alt=\"\" class=\"wp-image-9464\" srcset=\"https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/07\/7.15-zen-blog_-1024x378.jpg 1024w, https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/07\/7.15-zen-blog_-300x111.jpg 300w, https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/07\/7.15-zen-blog_-768x284.jpg 768w, https:\/\/zenmedia.com\/wp-content\/uploads\/2022\/07\/7.15-zen-blog_.jpg 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, instead of ending their pay-per-click ad with \u201cBuy now,\u201d an eyewear company could try writing a CTA like \u201cFind your frames\u201d or \u201cShop our glasses.\u201d<\/p>\n\n\n\n<p>The more specific your CTA can be, the better. Just make sure it remains simple and snappy at the same time!&nbsp;<\/p>\n\n\n\n<p><strong>Example: <\/strong>Vogue Magazine does a great job following our Three-S <em>Rule <\/em>on their Twitter profile. In less than 250 characters, the fashion magazine <a href=\"https:\/\/twitter.com\/VogueRunway\/status\/1309231908593774592?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1309231908593774592%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fblog.hootsuite.com%2Fhow-to-write-effective-ctas%2F\">promoted<\/a> their in-depth article with Lizzo. Beginning the post with some engaging context regarding the scope of the article, Vogue encouraged its followers to read the piece with a strong CTA: \u201cRead the full profile here.\u201d&nbsp;<\/p>\n\n\n\n<p>This call-to-action is direct, contains simple word choices, and gives specific information about the article type. Combined with the copy before it, Vogue\u2019s five-word, five-syllable CTA shares that there is much more to learn about the pop star by clicking the link.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Try second-person point-of-view.<\/strong><\/h3>\n\n\n\n<p>A compelling CTA does not sound sales-pitchy. Instead, it should feel like a friend or colleague&nbsp;making a personal recommendation. Users want to feel like brands care. <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=78c30f7b2a94\">Research shows<\/a> that&nbsp;<\/p>\n\n\n\n<p>72% of consumers say they only engage with personalized messaging, 66% of consumers say that encountering non-personalized content would stop them from making a purchase, and 42% of consumers actually get annoyed when content isn\u2019t personalized. That\u2019s a lot of leads to leave on the table just because your CTA is generalized and vague.&nbsp;<\/p>\n\n\n\n<p>Writing in the second-person point of view is a great way to add a personable touch to your CTA. Using \u201cyou\u201d gives your copy a conversational tone while making your reader feel like the individual that they are.&nbsp;<\/p>\n\n\n\n<p><strong>Example: <\/strong><a href=\"https:\/\/klientboost.com\/marketing\/call-to-action-examples\/\">Hulu<\/a>, the popular streaming service, speaks directly to its customers from the second-person point of view. The company writes a fun and personal CTA in an email newsletter that reads \u201cPlan Your Movie Night.\u201d The second-person encourages users to watch Hulu\u2019s newest movie selections through relatable and conversational language.<\/p>\n\n\n\n<p><em><strong>Related read:<\/strong> <a href=\"https:\/\/zenmedia.com\/blog\/11-email-marketing-strategies-that-guarantee-50-click-to-open-rate\/\">11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create a sense of urgency.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Creating a sense of urgency is a great way to turn prospective customers into buyers. There is no better time than the present for them to buy your product\u2014and you want your CTA to emphasize this.<\/p>\n\n\n\n<p>To increase conversions, try using time-related words and phrases. For example, instead of \u201cSign Up,\u201d we suggest writing \u201cSign Up Now\u201d or \u201cSign Up Today\u201d as your CTA. To create even more urgency, you can tell users that it is their \u201cLast Chance to Sign Up\u201d for a special offer or give them an end date. FOMO (fear of missing out) is real, and a small dose of it can convince users to take action while they can.<\/p>\n\n\n\n<p><strong>Example: <\/strong>Clothing company Frank and Oak gives their followers a taste of FOMO through their Facebook posts. While promoting <a href=\"https:\/\/www.facebook.com\/frankandoak\/photos\/a.335801603132555\/3286858348026851\/?type=3\">a sitewide sale<\/a>, the company says, \u201cDon\u2019t miss out on our Flash Sale &#8211; Enjoy an extra 20% sitewide!\u201d This short copy gives their followers the push they need to make that purchase they\u2019ve been thinking about for months.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Write in your brand\u2019s voice.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Give users a taste of your brand\u2019s personality and values through the language you choose. Your brand has a unique voice, so use it. Consistency is essential with your word choice when writing CTAs.&nbsp;<\/p>\n\n\n\n<p>For example, a fun makeup brand for Gen Z-ers will not write in the same tone as an insurance company targeting prospects for life insurance. Likewise, a rock musician promoting their next tour will not use the formal language that a lawyer would to schedule consultations with prospective clients.&nbsp;<\/p>\n\n\n\n<p>Stay true to your brand by writing a CTA in its voice.&nbsp;<\/p>\n\n\n\n<p><strong>Example: <\/strong>Women\u2019s clothing brand Nasty Gal does a great job promoting their latest collections through their fun and flirty tone. The company consistently writes copy that champions female empowerment by continually incorporating the hashtag #NastyGalsDoItBetter in their captions. In addition, their use of CTAs like \u201cShop Now\u201d keeps things short and sweet. Here are a couple of examples:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cfq7m-8osig\/\">\u201cAuto reply: sorry we\u2019re on vacation.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cfq7m-8osig\/\">Via @alicecarrter&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cfq7m-8osig\/\">Shop swimwear now \ud83d\udc59<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cfq7m-8osig\/\">#NastyGalsDoItBetter\u201d<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CfcE_V4hEXh\/\">\u201cA cut above the rest.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CfcE_V4hEXh\/\">Denim staples to dominate from dawn to dark. Shop now.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CfcE_V4hEXh\/\">#NastyGalsDoItBetter\u201d<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focus on one CTA at a time.<\/strong><\/h3>\n\n\n\n<p>While many companies employ more than one CTA at a time in their <a href=\"https:\/\/zenmedia.com\/blog\/the-6-best-digital-marketing-campaigns-of-all-time\/\">digital marketing campaigns<\/a>, we recommend focusing your efforts on just one at a time. If you ask your audience to do too much\u2014or if your call-to-action is unclear\u2014they will likely exit your post altogether.&nbsp;<\/p>\n\n\n\n<p>Ellie Mirman, the VP of Marketing at Toast, found in <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats#:~:text=%232%3A%20Emails%20with%20a%20Single%20Call%2Dto%2DAction%20Increased%20Clicks%20371%25%20and%20Sales%201617%25%20%E2%80%93%20Ellie%20Mirman%2C%20VP%20of%20Marketing%20at%20Toast\">her research<\/a> that emails with a single call-to-action increased clicks by 371% and sales by 1617%. Focus your efforts on writing the best CTA that you can. You can always point users to take other actions in the future.&nbsp;<\/p>\n\n\n\n<p>Need more help crafting engaging content and copy for your company? Do you want to collaborate on a campaign where your CTAs convert leads? <a href=\"https:\/\/zenmedia.com\/contact-us\/\">Reach out<\/a>. Let\u2019s work together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sign up. Learn more. Buy now. You have likely come across all of these call-to-actions before. As social media algorithms change and paid ads flood our feeds, marketers need to write copy that sets their companies apart. It needs to be fun, engaging, and straightforward. But, most importantly, it needs to give prospective customers a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","footnotes":""},"categories":[35],"tags":[414,369,59,68],"class_list":["post-9463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","tag-calls-to-action","tag-digital-marketing-strategy","tag-online-marketing","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write Killer CTAs that Get Clicks (+ Examples) - Zen Media<\/title>\n<meta name=\"description\" content=\"How can marketers write the most effective CTAs? 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